Mailchimp Reviews

4.5 (15,953) Write a Review!

About Mailchimp

Mailchimp is the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.

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Pros:

It is one of the most known and used so tons of community support. It has tons of great features almost as good as any of the others.

Cons:

They have a really strange billing system that is designed in such a way that it sucks money out of you.

Mailchimp ratings

Average score

Ease of Use
4.4
Customer Service
4.2
Features
4.4
Value for Money
4.4

Likelihood to recommend

8.4/10

Mailchimp has an overall rating of 4.5 out 5 stars based on 15,953 user reviews on Capterra.

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Suman
Suman
CMO in India
Verified LinkedIn User
E-Learning, 51–200 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp: A Comprehensive Email Marketing Solution for startups

5.0 last month New

Comments: Mailchimp is an excellent solution for anyone looking to manage their email marketing campaigns. The software is user-friendly, offers a comprehensive set of features, and has robust automation and reporting capabilities. I highly recommend Mailchimp to any small business owner looking for an affordable and effective solution for their email marketing needs.

Pros:

I have been using Mailchimp for a few months now, and I must say that I am thoroughly impressed with the software. As a small business owner, I was looking for an affordable and user-friendly solution to manage my email marketing campaigns, and Mailchimp has exceeded my expectations.One of the things I love about Mailchimp is how user-friendly it is. The interface is intuitive and straightforward, making it easy for even non-technical users to navigate and utilize its features. The software offers a wide range of features, including email campaign creation, automation, and reporting, making it a comprehensive solution for my email marketing needs.

Cons:

Limited customization: While Mailchimp offers a wide range of features, I find that they are limited in their ability to fully customize their email campaigns to their specific needs.Email deliverability: There are issues with email deliverability, including emails ending up in spam folders or not being delivered at all.Automation limitations: While Mailchimp offers automation features, they are limited in their ability to create complex automation sequences.Pricing: While Mailchimp offers a free plan, I feelthat they need to upgrade to a premium plan in order to access all of the features they need, which can get expensive.

Mike
Mike
Online Marketing Consultant in Netherlands
Verified LinkedIn User
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Streamline Your Email Marketing: Mailchimp is there to help you with minimal to no costs

4.0 last month New

Comments: I've been using Mailchimp for my email marketing campaigns and it's been an incredible asset. It helps me to create automated email sequences, customize my messages to each customer, and track the effectiveness of my campaigns. It's saved me a lot of time and effort with its easy-to-use interface, and I'm able to quickly create professional looking emails for maximum impact.

Pros:

I really like using MailChimp for my email marketing needs. It's easy to use, and creating campaigns is simple. The software allows me to customize emails very easily and also track the performance of my campaigns in real time. I also appreciate the wide range of features available such as segmentation, A/B testing, automation, and more. Overall, I'm really satisfied with the product and would recommend it to anyone looking for a reliable email marketing solution.

Cons:

I found Mailchimp email marketing to be a great tool for managing my customer emails. However, I didn't like that it could be a bit complicated to set up an automated email campaign. I also found the user interface to be a bit cluttered, making it difficult to locate certain features. Even though the software is quite powerful, I found myself wishing for more streamlined navigation.

Favour
Favour
CEO in Nigeria
Verified LinkedIn User
Marketing & Advertising, Self Employed
Used the Software for: 1-5 months
Reviewer Source

MailChimp; All-in-one-marketing automation software

3.0 last month New

Comments: MailChimp is a powerful and user-friendly email marketing platform that is suitable for businesses of all sizes and individuals. The platform's ease of use, wide range of templates, and automation features make it a popular choice for many users and it has helped my business in some positive ways.

Pros:

1. User-Friendly Interface: MailChimp has a user-friendly interface that is easy to navigate, even for those without any prior experience in email marketing. The platform is well-designed and intuitive, making it simple to create and manage campaigns.2. Wide Range of Templates: MailChimp offers a large selection of email templates that can be easily customized to fit your brand's needs. The templates are organized into different categories, including newsletters, product promotions, and event invitations, so you can quickly find the right one for your campaign.3. Automation Features: MailChimp's automation features make it easy to automate repetitive tasks, such as sending welcome emails, abandoned cart reminders, and follow-up messages. This saves time and helps ensure that your campaigns are consistent and effective.4. Comprehensive Reporting: MailChimp provides detailed reports on your campaigns, including open rates, click-through rates, and subscriber engagement. This information can be used to optimize your campaigns and improve their effectiveness.5. Integration with Other Tools: MailChimp integrates with a wide range of other tools, including social media platforms, e-commerce platforms, and analytics tools. This makes it easy to integrate your email campaigns into your overall marketing strategy.

Cons:

Limited Automation Options: While MailChimp's automation features are powerful, they may be limited for some users. For example, the platform does not support more complex automation workflows, such as triggering campaigns based on specific subscriber actions.And I also don't like that MailChimp doesn't support affiliate links, making it challenging to integrate these links into your website or landing pages.

Zahid
Zahid
Content Specialist in Bangladesh
Verified LinkedIn User
Internet, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source
Source: GetApp

Alternatives Considered:

Mailchimp: All-in-One Marketing Platform for Small Businesses

5.0 3 weeks ago New

Comments: Overall, I have generally positive experiences with Mailchimp, citing its ease of use, robust features, and reliable performance. However, some users have experienced issues with customer support and deliverability.

Pros:

Some pros of Mailchimp include its user-friendly interface, customizable templates, automation workflows, integration with other platforms, and reporting and analytics tools. It also offers a free plan for small businesses.

Cons:

Some cons of Mailchimp include limited automation features on the free plan, higher pricing compared to some competitors, occasional deliverability issues, and restrictions on certain industries and content types.

Jackie
Business Owner in United Arab Emirates
Events Services, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp is a Must for All Businesses Big or Small

5.0 last month New

Comments: My overall experience with Mailchimp is excellent and I wouldn’t consider using any other email marketing service

Pros:

Whilst Mailchimp has the ability to build and scale up the most complex of marketing campaigns to the most targeted if audiences, it is simple and easy to use for even the newest beginner in the smallest of businesses. There Free plan is fabulous too so there’s no excuse not to use them

Cons:

I dislike that I cannot get to speak to someone in support in my Free Plan Accounts.

Justin
CEO & Founder in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 1+ year
Reviewer Source

Mailchimp is Email Marketing

4.0 last month New

Comments: Mailchimp started out as a free option to automate my email marketing campaigns. After seeing that it was much more than just a"FREE" autoresponder, it became a very important and much needed tool for my agency.

Pros:

The ability to easily target specific audiences. The ability to easily create and remove tags allows me to target the right people with my campaigns

Cons:

Limited number of templates available for use

Jasmine
Jasmine
Digital Performance Soecialist in Spain
Verified LinkedIn User
Marketing & Advertising, 501–1,000 Employees
Used the Software for: 1+ year
Reviewer Source

Mailchimp, a basic tool for email strategy

4.0 last month New

Comments: I worked with mailchimp for 2 years, and it worked very well until we switched because we needed more advanced and professional features.So if you are a small company it will work great, but if you need a more powerful tool, mailchimp is not the one for you.

Pros:

It is very cheap, so it is very easy to access when you start doing email marketing

Cons:

The possibilities of doing marketing automation are limited

Robin
Marketing in US
Packaging & Containers, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

I love Mailchimp

5.0 last month New

Comments: Very positive.

Pros:

It's a one stop shop for the modern small-business marketer.

Cons:

I don't love of the drag and drop functionality when creating email campaigns.

Mingjie
Co-founder in US
Education Management, 2–10 Employees
Used the Software for: 6-12 months
Reviewer Source

Best in class, but quality of the software is sometimes questionable

5.0 last month New

Pros:

Mailchimp is probably one of the easiest providers for email campaign management. All the alternatives cater to a different class of people -- mostly engineers or people who have the ability to set up technical solutions. It works, and it works well.

Cons:

I've been using Mailchimp for years, and as a product who prides itself in its easy to use drag and drop editor, the editor is just way too buggy for me to be happy with it. Selecting/bolding/linking in the WYSIWYG editor just never works, and dragging and dropping blocks feels like the software was built 10 years ago (call me spoiled by good implementations like Notion, etc.)

Lawrent
Lawrent
owner in France
Verified LinkedIn User
Education Management, 2–10 Employees
Used the Software for: Free Trial
Reviewer Source

Great features and excellent performance

5.0 last month New

Comments: Mailchimp allows us to easily create and send targeted email campaigns to our subscribers, helping to increase engagement and build stronger relationships with our customers.It also provides tools for creating landing pages, signup forms, and lead magnets to help our businesses capture more leads and grow our email lists.

Pros:

One of the significant pros of Mailchimp is its user-friendly interface which makes it easy for anyone to use, regardless of their technical expertise. The platform offers a variety of customizable templates, so you can create professional-looking emails that fit your brand’s aesthetic. Another pro is that Mailchimp offers a free plan, making it a cost-effective solution for small businesses and individuals just starting with email marketing.Another benefit of Mailchimp is its variety of integrations with other platforms. For example, you can integrate your Mailchimp account with your e-commerce platform, allowing you to easily segment your email list based on customer behavior and purchase history. You can also incorporate Mailchimp with other tools like Google Analytics, allowing you to track the performance of your email campaigns.

Cons:

One of the most significant downsides is that the free plan is limited in terms of the number of subscribers you can have and the number of emails you can send per month. This can be a problem if you have a growing business and need to reach more customers. Additionally, while Mailchimp provides various features, it doesn’t offer as many advanced features as other email marketing platforms, making it less suitable for businesses that require more complex marketing automation capabilities. For example: 1. It would be great to see advanced personalization capabilities, such as dynamically inserting subscriber data, location, and behavior-based content into your emails. 2. Lead scoring features would allow us to assign scores to subscribers based on their behavior, such as open rate, click-through rate, and form submissions.

Evelyn
Evelyn
Audiovisual Producer in Mexico
Verified LinkedIn User
Media Production, Self Employed
Used the Software for: 1+ year
Reviewer Source

Alternatives Considered:

Best option for mailing automatization

5.0 2 years ago

Comments: I started using Mailchimp a few years ago for my wedding photography business, we were two users and found it very easy to work both on the software, plan marketing campaigns, client following mail and newsletters, it let us know if the mails were open with a certain time and if not we were given the option to resend them. Now I'm also using mailchimp for my personal blog and it makes the process very easy as I have my subscribers list already there and I just add up while it grows.

Pros:

Mailchimp is very easy to use and has a free option for freelance or people starting their business or community. I tried other mailing software but mailchimp is the one that gives more options on free and starter account. It offers segmentation options, automatization and what I love the most are the templates for any kind of mailing campaign. It helps a lot with newsletter to easily send them, track the reading and opening and growing the subscribers.

Cons:

It is easy to use but not so intuitive in the beginning, it takes a little bit of time to understand the interface and how it works. The mobile app do not offer a lot of options, yet is a very nice mailing option.

Ian
Ian
Digital Marketing Manager in US
Construction, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Good, but could be great.

4.0 3 years ago

Comments: Overall this is a good beginner Email Marketing Platform.

Pros:

What I like most about Mailchimp are its easy-to-use features. Mailchimp is a little more expensive than other Email Marketing Platforms (they charge based on the size of your list) so that's something to consider. The automation and segmentation features are rather basic, so if you plan to implement a more robust automated campaign or you're looking for ways to incorporate other marketing channels like social media or PPC than Mailchimp falls short.

Cons:

Mailchimp offers pretty limited and basic training or tutorial videos. What they do offer isn't really much help to Digital Marketing professionals. Additionally, Mailchimp's support is HORRIBLE!

Verified Reviewer
Verified LinkedIn User
Motion Pictures & Film, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

A Necessary Tool for a 21st Century Business that's Reasonably Easy to Use, with Great Support

5.0 4 years ago

Comments: We are required to send out newsletters to our investors (over 800 of them), and this had made it easy to design good-looking emails. And you can save templates, etc., to use over and over and modify them each time. We've never had a technical problem with it, although we've had issues with 3rd party apps and linked software connecting to Mailchimp. But I contacted their support and they were able to help me fix the issue, even though it wasn't their own software! I thought that was nice of them. They could've said "That's not our app, so we can't help you," but they didn't -- they walked me through a fix.

Pros:

It has to be their support chat function and their useful Help articles. I did not get into my business so that I could run mail marketing software, so I appreciate anything that helps ease the learning curve. Email marketing is a necessary evil, and Mailchimp lessens the unpleasantness considerably. With no prior experience, we got up and running quickly. (We tried a few of these apps, and this one seemed the easiest.) It's complicated running email campaigns and newsletters, but once we mastered a few basics, I was very happy with the results. And it scales up as you grow. When our mailing list grew, it did not become exponentially harder to use. They offer a lot of bells and whistles that we don't need/use, but our emails look good and are easy to compose, adding graphics, etc. It automates a lot of repetitive tasks for you -- like your footer and address, etc. And we've never had a problem getting reported as spam. And this may seem minor, but I like the whimsical nature of the occasional chimp graphics. Don't get me wrong -- this is work, not play, but it's nice to see a little chimp every once in a while when you complete certain tasks. Business is hard, so a little levity along with the functionality is welcome.

Cons:

The price! It gets expensive quickly. I guess the upside to that is it makes you hone your marketing so you are profitable. You have to cut out waste and hone your mailing list so that it's more efficient. And from my research, the other programs cost about the same. I don't mind paying for ease-of-use, but I wish they would explain "cleaning" and "archiving" and other functions that would help me get my monthly costs down. I'm not planning on jumping ship anytime soon, but if they raise their prices again (they just raised them recently), then I will be gone.

Tim
Creative Director & Designer in US
Online Media, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp is the 'go to' platform

5.0 3 years ago

Comments: Overall, my experience with Mailchimp is great. Even though they change things periodically, they do have very extensive documentation that will 9 out of 10 times answer your questions by doing a small amount of research. There's lots of help guides out there as well and because Mailchimp's userbase is so large, it's not hard getting the info needed either directly from Mailchimp or supporting communities.

Pros:

I've used Mailchimp for years and have found it's very easily integrated into most website platforms. Not only is it just a newsletter platform, it serves many different functions. It's effective at building mailing lists generated from your website's opt-in forms, gives plenty of options to customize your newsletter templates for both standard emails, ecommerce based emails, and dynamic emails. They have an array of tools that allows you to heavily customize anything you need.

Cons:

The things I like least about Mailchimp are how frequently they change the backend usability. Over the past year I've noticed some menu areas have changed or been renamed and it causes confusion for not only myself but my clients as well.

Amy
Marketing Consultant in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Inuitive and Robust: Mailchimp makes it easy to create campaigns that deliver

5.0 4 years ago

Comments: I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.

Pros:

Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able to accomplish with Mailchimp is only limited by your imagination, and the longer you work with it and explore it, the more value it yields. Somehow Mailchimp is able to deliver all this on a chassis that's simple and intuitive. For more sophisticated setups, they have a robust library you can access that's very useful. Perhaps the most important thing that I've appreciated about Mailchimp over the 10+ years I have used them is their unwavering dedication to ensuring the health of your list -- and therefore the health of the entire platform. They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts. They keep marketers abiding by good email marketing principles, which means the platform is trusted by inboxes everywhere. Deliverability is very important to me and to my clients. I have more than once schooled my clients, armed with data and principles that Mailchimp taught me (both the easy way and the hard way).

Cons:

Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp "knowledgebase" of articles, so everything I've ever learned about Mailchimp came from sussing it out myself through trial and error, through searching their Knowledgebase, or with a quick Google search. I do see they have a chat feature, which is great. But honestly in 10+ years I've pretty much had to wing it on this platform and it's still my fave, which says a lot. The only other thing I hope they improve is the automated email chain engine. Honestly, it feels a little glitchy.

Jacob
Jacob
Growth Marketing Manager in Israel
Verified LinkedIn User
Marketing & Advertising, 11–50 Employees
Used the Software for: 6-12 months
Reviewer Source

Alternatives Considered:

Top Email Marketing Software

5.0 3 years ago

Comments: I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!

Pros:

- Easy to set up VERY quickly - WSWYG Visual Editor is super easy to use - They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc. - Setting up full automation is relatively easy compared to other email marketing software out there - You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time) - It's free up to 2,500 contacts!

Cons:

- Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

Randi
Owner in US
Marketing & Advertising, 2–10 Employees
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Mailchimp is my go to for newsletter marketing especially for setting up a new business

5.0 4 years ago

Comments: Mailchimp overall is the easiest newsletter service. They connect with with websites such as Mailchimp and Shopify which are pillars in the industry. The plugins I have to use are simple to install. At times other newsletter services are more difficult to connect with a website. I start all my clients up with Mailchimp and they are all very pleased. Your interface is simple enough for a beginner to catch on to, but now with your growing features a real whiz can get in there and create a robust email marketing experience.

Pros:

I've been using Mailchimp since I think Mailchimp was invented. Mailchimp is way easier to use than most of the other newsletters services out there. It's easy to import your lists, set multiple kinds of audience lists. I like that you're keeping up with the other services and added automations and tags. I find it very easy to build nice looking newsletters too. I always start any of my clients with Mailchimp first. You're the most user friendly interface. Pro-free to start under a certain number of subscribers too! You now have most if not all of the features a growing organization with a deep marketing strategy would need.

Cons:

My biggest cons was that I found originally years ago you did not have all the features thatsome of the other competitors had. AWeber had better automative responses/ journeys/scheduling capabilities that your service years ago did not offer. So when I started with you I did have times when I did have to switch softwares for growing clients who had other needs. You now have those features so I find I can start with Mailchimp and stick with you now for the long haul.

Eve
CEO in US
Media Production, Self Employed
Used the Software for: 2+ years
Reviewer Source

Alternatives Considered:

Free for the first 250,000 subscribers no cost - must have a mailing address

5.0 3 years ago

Comments: Positive experience sending emails and letters but you need to have a mailing address a real physical address a po box doesnt count. I guess hoping people do not come to your house is a big deal. I was very scared about having a real location and I was scared random people would show up as they did before at offices to stalk. I guess at this current timene place it's safer to use your real address but many years ago it was not or may not have been. It is important to make sure all your ducks are in a row- your corporation is current for example, the po box or the mailing address is current for example mine wasn't and I saw peoplel at the post office that i would rather not see.

Pros:

Mailchimp is pretty easy to use and has increased its features in the last few yeqrs. The first 150,000 to 250,000 subscribers are free and then you pay after so it gives you time to build your fan base. When I used old emails I got reports for using old emails and it got disbanded so I recommend using current email subscribers so there are no surprises - or make sure they know they are signing up for your newsletter inbox. For example we threw an event and I emailed all subscribers but they did not know we were the organizer it was for working women so most unsubscribed. In hindsight I should have had people subscribe or put on a disclaimer that we would market.

Cons:

The fact it's so easy to be taken down if you get one negative report. I guess we got a few negative reports and quickly a lot of unsubscribers the first day we emailed a few hundred people from a tales of extraordinary women event. The problem I gu ess you encounter is how to try and get these customers or clients or readers to read your services that I am still working on ideas for how to get people to sign up.

Tina
Author in Romania
Publishing, Self Employed
Used the Software for: 2+ years
Reviewer Source

Best for beginners and experts alike

5.0 2 years ago

Comments: My experience is positive. I don't intend to switch from Mailchimp.

Pros:

After testing other similar software, I came to the conclusion that Mailchimp is the best if you're just starting out. Reasons: - it's super easy and quick to create an account. You can start sending emails right away. - the free plan is very generous (2,000 subscribers, 12,000 emails/month - and if you clean your list regularly, the ex-email addresses you had on your list won't count toward your billing. Simply select them and click archive and you're done). - you can automate, schedule emails, segment your audience by sign-up date, sign-up source, previous campaign activity (whether they opened the previous or not), automation activity, etc. - you can create landing pages, embeddable sign-up forms, send an automated welcome email or subscription confirmation. - create tags so that you can easily manage your audience. - contains easy email builder. - emails are less likely to end up in the spam folder - compared to Mailerlite. So, for experts, it has all the tools you need for email marketing and for beginners, when you're just starting out and you're curious what's all the hype about email marketing, it offers a generous free plan so you can test what works for you and what not. It's important for beginners to have a place to test their knowledge and Mailchimp's free plan is simply the best for that. Just thinking that the general open rate is between 20-30%, that means if you have 2,000 subs, you can expect a min of 400 opens, which does not guarantee sales.

Cons:

The contact support is zero/non-existent for the free plan. If you want to send emails in the business/ make money online/ affiliate marketing niche, your account will be suspended immediately by a bot. And no one will ever reply to your email to reactivate your account. If you use the free plan and run into some issues, try searching for solutions in the knowledge base or online.

Verified Reviewer
Verified LinkedIn User
Hospital & Health Care, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Useful pioneer in simplifying mass email marketing

4.0 4 years ago

Comments: Our company has mostly used Mail Chimp as a recruiting and advertising tool to reach candidates for potential job opportunities. MailChimp was one of the first professional template based email marketing tools to send out mass emails to potential clients, recruits, etc. Over the years, they've refined their products and added social networking tools as well as other current trending tools for outreach. They are quite useful in adding these important tools to small to mid-sized companies that could benefit from these tools but may not necessarily have the budget to develop and utilize these tools in-house. In addition, the tools are quite affordable and there are several free sample versions/credits you can use to test out the product. The most useful tool I have used consistently with MailChimp is their automated mass-email campaigns. Provided that you obtain the list based on the candidate/clients interest and not through spam based lists, you can send out polished lists for automated outreach to large groups of individuals. We have also used MailChimp to conduct employee and client satisfaction surveys, etc. In general, lots of tools for smaller companies to utilize to stay relevant and competitive with larger companies and you can scale the account/costs to your individual needs. There are limitations with FTC/internet/marketing laws that smaller companies may not be aware of, but you learn quickly. If you know how to do MS Office mail merges, this product works.

Pros:

Intuitive with a lot of options for smaller businesses without dedicated marketing teams to offer polished outreach tools that are normally inaccessible. This product allows sales teams, company marketing efforts, and recruiters to all have outreach tools for relatively cheap. Free options to test out products initially to see how it fits your company/departments needs.

Cons:

There are a lot of limiting factors based on anti-spam marketing laws (emails), FTC, etc., that MailChimp doesn't necessarily let you know before purchasing and sending out campaigns. You learn quickly limitations such as the inability to send out emails to mass email lists through MailChimp because they don't want to violate these laws. Your lists must be organically obtained (such as through your website or ATS landing site, job ads, advertisements, etc.) in order for them to be used through MailChimp. So forget purchasing an email list from a recruitment organization and then emailing thousands of cold candidates through MailChimp, you will be flagged. Also, you need to be aware AND track candidates that asked to be removed from future emails and ensure you do NOT email them again to stay compliant.

Amy
Associate Director of Development in US
Nonprofit Organization Management, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Optimum Choice for Email Database Mailing/Management!

5.0 4 years ago

Pros:

Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.

Cons:

Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier. The "test email" feature also eases my own mind, knowing that I can see exactly what it will look like in my customers' inboxes before I actually send it out for real. I generally send it to my personal and business email addresses, read them on my desktop and phone, to make sure the formatting looks correct on all before sending. Although that is a bit tedious, I have peace of mind knowing what I send out looks professional and readable.

Verified Reviewer
Verified LinkedIn User
Machinery, 201–500 Employees
Used the Software for: 2+ years
Reviewer Source

Great quality for the investment

4.0 5 years ago

Comments: Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going on to build your audiences and find your groove. Just know that you will outgrow this platform and your need for more advanced features will push you to a different service. If you want to use some semi-advanced features of most enterprise ESP's, you will ned to utilize additional middleware to accomplish this. But MailChimp is a great return for the investment.

Pros:

MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. We have been with MC for years and each year it continues to get better. The custom short codes we can use for personalization are very helpful in creating campaigns that are unique to the individuals that are receiving them.

Cons:

While they continue to advance, this ESP is still along way from an enterprise solution. The syncing is great, when is works properly. MailChimp does not actually provide the connection with different shopping carts and instead relies on third-party app developers to provide this. This leads to a bunch of issues trying to get support because each wants to point the finger at the other. Mandrill is a great service for transaction sends, but it was combined with paid MailChimp accounts awhile ago instead of a standalone service. Wish they would have kept it separate because there is much more potential on its own. I don't like that you can not combine template types when creating a new campaign/automation. You have to either select a pre-made template or code your own. I wish it had the ability to do both. While the automations are a must have in today's world, and they are continuing to improve them, there is still a long way to go with these in my opinion to catch up to other ESP's.

Verified Reviewer
Verified LinkedIn User
Used the Software for: 2+ years
Reviewer Source

Perfect For Beginners, Great E-Commerce Integration, Super Simple, Awesome Support

4.0 5 years ago

Pros:

If you ever thought about email marketing, there is hardly any chance you didn't hear about Mailchimp. It seems to be the go to solution for anybody just starting out with email marketing. What's great is that even in the completely free version you can send newsletters, send automated emails like order confirmations, abandoned cart reminders etc. with lots of integrations to existing e-commerce software. The interface is very simple to use and its built-in drag and drop editor is very flexible as well with lots of predefined elements to choose from. There is built in Google Analytics integration together with numerous other tools from Facebook to Pipedrive, so you can use your mailing list to create custom audiences on FB or sync them with your preferred CRM version to send mass mailings to your customers. What's also nice is the agency feature that allows you to manage multiple accounts under one roof. This is especially useful if you have customers with existing Mailchimp accounts that want to invite you to their existing account.

Cons:

MailChimp is fine and dandy if you're a beginner, but it's not the best choice for serious online marketers. There are lots of automation to choose from such as auto-responders, triggered e-mails if a specific action occurs, but the automation is completely independent of each other. Creating complex automation like "send this email to subscribers from this list, but only if they met criteria X and didn't receive email Y from 2 weeks ago already" is just impossible to implement. Apart from that, the automation that is possible to do can become quite confusing if you have lots of them. A visual representation in the form of a flowchart would be extremely helpful. Other email marketing software like Active Campaign does a much better job at this. Apart from that, the pricing is hard to grasp for a month? What if you're somewhere in between and need more features, but aren't able to make it.

Brandon
Brandon
Development Associate in US
Verified LinkedIn User
Nonprofit Organization Management, 11–50 Employees
Used the Software for: 2+ years
Reviewer Source

Mailchimp doesn't money around when it comes to features and customer service

5.0 4 years ago

Comments: Working for a non-profit and having a very targeted base of individuals that I am trying to communicate with can be cumbersome and frustrating because that target group is very segmented by demographics. Mailchimp allows me to modify how I communicate with these segments, without having to reinvent the wheel and send separate campaigns to each segment. I can easily create one campaign and then segment from within to make sure I am communicating correctly to each group.

Pros:

Mailchimp has a robust and user friendly dashboard that makes it easy for a novice to get started with an email campaign. That being said, hidden below the surface of templates and cookie cutter designs are fully customizable features and the ability to code your own emails. I believe it serves as the best of both worlds for the unassuming small business owner who really does't have time to learn or the the money to hire a professional to handle their email marketing; it also allows large corporations with a scantly lit room full of code loving nerds to have full control of their email design. Mailchimp doesn't discriminate between these two worlds when it comes the analytics and reporting , they have a terrific suite of tools to measure success. To top it all off, Mailchimp is constantly updating their technology to improve their product and help businesses communicate with their customers.

Cons:

The worst thing about Mailchimp is their pricing, they can get pretty steep when you start trying to expand your reach and communicate with a larger audience. The pricing isn't outrageous, but it also isn't competitive. The other cons in my opinion are personal annoyances and probably aren't shared among a whole lot of other users. Their automation tools are a bit limited, my expectations were set high based on all the features that Mailchimp has, automation is one that is still a work in progress. My other annoyance is the branded copy all over the site, it's like being instructed by two dudebros who are constantly making inside references as they show you around. Some probably find this very charming, I find it kind of irritating.

Hicham
Freelancer in Morocco
Computer Software, Self Employed
Used the Software for: 6-12 months
Reviewer Source

A Comprehensive Review of Mailchimp: The Good, The Bad, and The Ugly

5.0 7 months ago

Comments: I use Mailchimp for my email marketing and have found it to be a very effective tool. It is easy to use and has a lot of features that allow me to customize my emails to fit my brand. I also like that I can automate my email marketing so that I don't have to spend a lot of time manually sending out emails. However, there are some downsides to using Mailchimp. First, it can be expensive if you have a large list. Second, the deliverability rates are not always great, which means your emails may end up in the spam folder. Overall, I think Mailchimp is a good tool for small businesses that are looking for an easy-to-use email marketing solution. If you want to send lots of emails or need more customization options, then it might not be right for you.

Pros:

Mailchimp might be the most well-known email marketing platform on the market, but that doesn’t mean it’s necessarily the best one. Below, we’ll talk about what we like and don’t like about Mailchimp to give you the information you need to make an informed decision about whether this solution is right for your business. We’ll also provide resources to help you compare pricing with other popular email marketing platforms, so you can find the right fit at the right price. Let’s get started! There's a reason why Mailchimp is one of the most popular email marketing platforms out there. Here are some of the things that make it great -It's easy to use. — Mailchimp has an intuitive interface that can be used by anyone — The pricing plans are designed for small businesses (more on this later) — Mailchimp integrates with many other apps like Shopify, WordPress, etc. — There are tons of awesome templates to choose from when designing your campaign or project, which helps you save time — The autoresponder option is great for setting up drip campaigns or projects, so you don't have to spend hours manually sending emails every day/week/month — Their customer service team is always available if you need help, and they're pretty responsive too. They also offer live chat if you want even faster help.

Cons:

1. Mailchimp's user interface could be more intuitive. I often find myself feeling lost and having to search for features that should be easy to find. 2. The automation features are great, but they can be very complex and time-consuming to set up. I would love it if there were some templates or easier ways to get started. 3. Their customer support is inconsistent. I've had some great experiences, but also some not-so-great ones. It would be nice to have more consistent support. 4. Their pricing structure is a bit confusing and changes regularly. I wish it were simpler and more transparent. I think the free account is too limited and will probably lead most people to subscribe before they know what the limitations are. The first plan – Basic – starts at $9/month with a 100 subscriber limit. The second plan – Professional – starts at $19/month with a 1000 subscriber limit. And the third plan – Pro Plus – starts at $29/month with no limit on subscribers.