Social publishing allows individuals to store self-published content in a central shared repository that other people can access to view the content and provide feedback. An example of social publishing is the comments section of a blog, where people can give their opinions about a shared interest. Social publishing is a collaborative tool that enables the public to comment on topics.
What Small and Midsize Businesses Need to Know About Social Publishing
SMBs can use social publishing to start discussions and increase engagement among prospects and customers. For example, a business can read customer feedback in the comments section of its blog posts and develop a deeper understanding of what customers want.