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Send AI powered recommendations in personalized and targeted email drip, as well as show targeted promotions like popups on your site. Learn more about Personyze
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart promotions to personalized content and emails, Personyze combines machine learning with powerful targeting to provide relevant experiences that drive engagement and conversion. Learn more about Personyze

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
User Retention Platform for High-Growth Mobile Apps Learn more about CleverTap
CleverTap's mobile marketing automation tools include auto segmentation of users, triggering of campaigns based on activity, and building/visualizing user journeys. Set up omnichannel messaging campaigns for multiple user segments in a single workflow. And let the automation tools feed you the campaign results in real time on a single dashboard. Over 10,000 brands, including Gojek, Dominos, and Mercedes-Benz.io trust us to help them retain their users. Learn more about CleverTap

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified. Learn more about WebEngage
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels. Learn more about WebEngage

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Next generation marketing automation 360 platform. Integrates into one platform most effective multi channel communication. Learn more about iPresso
Marketing automation 360 platform. Integrates into one platform most effective multi channel communication with digital and proximity marketing. Deticated for small companiess as iPresso Express plans and for large enterprises - iPresso Enterprise: iPresso.com/enterprise. Among customers are e.g. Danone, Royal Canin, Nutricia, TVN (Script Networks), Idea Bank, Infiniti Poland. Learn more about iPresso

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Automated and easy-to-use reporting platform for digital agencies. Build visual cross-channel marketing reports your clients will love. Learn more about Whatagraph
Automated and easy-to-use reporting platform for digital agencies. Build visual cross-channel multi-account marketing reports your clients will actually read. Automate data collection from all your marketing channels; Have all your performance metrics in one place with a single click; Align your team and clients with scheduled and on-demand reports, shared access, and real-time viewing; Save time on the boring manual data pulling and reporting tasks so you could focus on performance. Learn more about Whatagraph

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Get all the tools you will need to build better customer relationships online under one roof. Learn more about Sendinblue
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Sendinblue

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Bitrix24 is #1 free CRM and marketing automation platform used by over 8 million businesses worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 8 million companies worldwide. Learn more about Bitrix24

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnisend the ecommerce marketing automation platform that helps you sell more. Compatible with Shopify and other ecommerce platforms. Learn more about Omnisend
Omnisend is an all-in-one omnichannel marketing automation platform built for growth-focused ecommerce brands. Automate your marketing processes by bringing your channels under one easy-to-use roof, and earn more revenue with sophisticated automation workflows that recover potentially lost sales with hyper targeted and personalized messaging. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and many more. Learn more about Omnisend

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Learn more about ZeroBounce
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. Learn more about ZeroBounce

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
No more tedious workflows!Personalize with marketing automation to get more leads, convert sales and directly connect to your audience Learn more about GetResponse
Streamlined Marketing Automation for big, small and all businesses in between. Perfectly scalable workflows to customize campaign automation, simplified to spur lead generation and grow sales with personalized communication. Tag and track customer behavior to learn more about them and trigger reactions in real-time, catered to connect to your unique audience. Send welcome emails, abandoned cart reminders, special offers, recommend products, and take the guesswork out of online marketing. Learn more about GetResponse

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals. Learn more about EngageBay
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device. Learn more about EngageBay

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sender is super easy and affordable email marketing platform with powerful features, solid deliverability, and top-notch support. Learn more about Sender
It's easy to use, full featured, and yet surprisingly affordable - Sender is the best choice for marketers to send marketing emails and drive more revenue. Everything you need for effective email marketing is within a few clicks, and for a fraction of the cost of other email marketing providers, such as MailChimp or ConstantContact. Use our integrations to connect your Magento, WooCommerce, WordPress, PrestaShop or other platform and send highly converting newsletters to grow your business. Learn more about Sender

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
The 1st AI-backed all-in-one Marketing Platform for autonomous media-buying & ad optimization with creative intelligence. Learn more about Madgicx
Madgicx is a secret weapon used by thousands of data-driven advertisers, who rather not waste their time on optimizing their ads manually. Madgicx takes over the daily ad-buying tasks and lets marketers manage their ad account on autopilot. Learn more about Madgicx

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
The easiest way to connect sales and marketing tools Learn more about Outfunnel
Outfunnel makes it incredibly easy to connect sales and marketing tools. Keep customer data in sync across sales and marketing tools, and record all marketing engagement in your CRM. Helps marketers save time and lets sales focus on the right leads. Works with Copper, Pipedrive, Airtable, HubSpot CRM and a number of marketing tools, with new integrations added every month. Learn more about Outfunnel

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
LiveVox is a next-generation contact center platform integrating omnichannel communications, CRM, Practical AI, and WFO in one solution Learn more about LiveVox
LiveVox (Nasdaq: LVOX) is a powerful, next-generation contact center platform that powers more than 14 billion interactions a year. With 20 years of cloud experience and expertise, they seamlessly integrate omnichannel communications, CRM, AI, and WFO to deliver exceptional agent and customer experiences. Their reliable, easy-to-use technology helps maximize contact center performance, along with their battle-tested risk mitigation and security tools to help clients maximize their potential. Learn more about LiveVox

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnichannel, Automation, Fallbacks available, Integrated analytics, Import data, Plugin Integration, Add forms, 24/7 Support Learn more about ROUTEE
Routee has developed Waymore, an omnichannel marketing automation solution for businesses to reduce digital costs, increase conversion rates, generate new leads, and make it easy to cross and up-sell. Choosing Waymore means: ¿¿Advanced customer profiling to enhance your targeting ¿¿Comprehensive automation to save time and resources ¿¿Omnichannel communication solutions to reach your customers where they¿re at ¿¿Custom marketing automation solutions Instant platform integration. Free demo Learn more about ROUTEE

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Quartile automates and optimizes your return on investment from Amazon PPC campaigns using best-in-class AI and machine learning. Learn more about Quartile
Quartile is an artificial intelligence and machine learning-powered pay-per-click (PPC) ad optimization platform built by and for sellers. Thousands of sellers trust Quartile to connect their retail marketplace accounts, including Amazon Seller Central, Google Shopping, Instacart, Shopify, and more, to seamlessly manage their end-to-end retail media campaigns and improve sales. Quartile's technology can start increasing sales and lowering total advertising cost of sales (TACoS) within weeks. Learn more about Quartile

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
DailyStory¿s value proposition is to give you both great customer service and a complete marketing automation platform. Learn more about DailyStory
DailyStory¿s value proposition is to give you great customer service provided by our expert customer success team. Combined with the DailyStory marketing cloud, together we help you achieve your marketing and sales objectives. The DailyStory marketing cloud includes all the marketing automation features and capabilities you need to run large or small campaigns: email marketing, text message marketing, link tracking, landing pages, multi-channel campaigns, contact management and much more. Learn more about DailyStory

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
iAPPS Marketier is a leading marketing platform that pairs campaign management and marketing automation seamlessly. Learn more about Unbound Marketing
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder to behavior-based drip email campaigns - helping you to efficiently create emails, landing pages and full customer experiences that convert. Learn more about Unbound Marketing

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Learn more about Mailchimp

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Sign up for free, get started in minutes, and start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Our suite of tools is easy to set up, easier to use and delivers the power to increase sales or donations in less time.
Collect leads, stay connected, and keep customers. It’s automatic. Marketing Automation isn’t just for big companies. Our powerful, yet simple tools can help your organization develop more efficient and strategic email marketing, so you can save time while growing your business. Send a single welcome email or an automated email series that nurtures leads. Build your list with ease, then send targeted messages to specific contacts, and get more value out of each email that you send. Learn more about Constant Contact

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Wrike is a marketing automation software with custom request forms, visual proofing, auto-assignment, reports, and 400+ integrations.
Wrike is a powerful marketing automation software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, time tracking, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles. NEW: Get real-time digital performance insights with Wrike — the best software for marketers. Learn more about Wrike

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
130k+ customers use ActiveCampaign to automate their marketing, from lead generation to contact management to email personalization.
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for. 500+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month. Learn more about ActiveCampaign

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Semrush is a leading online visibility management software-as-a-service platform.
Semrush is a leading online visibility management software-as-a-service platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Learn more about Semrush

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Keap's platforms, Grow, Pro, Max and Max Classic provide all-in-one CRM, sales, and marketing automation software
Grow your business with the all-in-one CRM, sales & marketing software for serious business owners. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business. Learn more about Keap

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
#1 Marketing Platform For SMB's! Create a Free Account
Get everything you need to manage and grow your business, all from a singular platform create your free account today to explore the platform and compare plans and pricing.

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build better customer relationships with the #1-rated Business Messenger.
Intercom is a Customer Communications Platform. With Intercom, you can build better customer relationships through personalized, messenger-based experiences across the customer journey. The world's most successful companies, like Atlassian, Shopify, and New Relic use Intercom to deliver conversational customer experiences through chat, bots, and personalized messaging. Learn more about Intercom

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs.
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, open architecture and free customer support, along with flexible contracts, drive real results for a growing business or digital marketing agency. Learn more at sharpspring.com. Learn more about SharpSpring from Constant Contact

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Act! Marketing Automation optimizes all the ways you communicate with prospects & customers to maximize engagement and drive business.
Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Powerful yet easy-to-use marketing tools that help you grow and connect with your audience using newsletters, landing pages and website
MailerLite helps you create professional and personalized campaigns on your own with powerful yet easy-to-use marketing tools. Create mobile-responsive newsletters, landing pages and websites with intuitive drag & drop editors and ready-made templates—all without writing code. Grow your list and connect with your audience using advanced features like pop-ups, automations, embedded surveys, and auto resend campaigns. Connect your workflows using Zapier, accept online payments with Stripe, sync Learn more about MailerLite

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Marketo Engage is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes. Learn more about Marketo Engage

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships.
Meet Salesforce Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Learn more about Pardot

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.
iContact Pro takes your marketing to the next level with an easy-to-use marketing automation platform that delivers all the features you need to get the job done right. iContact Pro seamlessly integrates email marketing, workflows, landing pages, and robust analytics in a simple but comprehensive cloud-based platform that helps you outsmart the competition. Syncs to Salesforce and other key Apps. Powerful reporting, award-winning interface. Highly reviewed, trusted & loved. Learn more about iContact

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into customers. Professionals can create custom landing pages or funnels by using the inbuilt templates to attract customers. ClickFunnels enables teams to capture customer's contact information and send targeted follow-up messages via text or desktop notifications to reconnect with the visitors. Learn more about ClickFunnels

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. Learn more about Freshsales

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM is a All-in-One CRM with Sales, Marketing and Service automation in single platform. It has sales tracking, contact management, marketing automation, web analytics, two-way emails, telephony, and helpdesk with a simple, clean and modern interface. Learn more about Agile CRM

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing automatio for medium & enterprise businesses to build powerful personal connections with their customers.
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading inbox delivery rates, advanced personalization and real time reporting, Campaigner is the preferred choice of over 100,000 businesses worldwide. Learn more about Campaigner

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sugar helps sales, marketing and service teams to reach their full potential in everything they do.
Deployed by 2 million individuals in over 120 countries, and PC Mag Business Choice Best CRM Software Award for the fourth year running, the only CRM software that readers would strongly recommend to their peers. Sugar is for the disruptors, the innovators and the visionaries. Sugar offers an industry-leading customer experience, a simple interface and an intuitive customization platform. Learn more about SugarCRM

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
End-to-end client experience platform built for small businesses.
Meet Thryv, the end-to-end client experience platform built for small businesses. Thryv integrates essential business functions like estimates and invoicing, appointment scheduling, payment processing, text and email campaigns, managing customer lists, social media, and more. Learn more about Thryv

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Revenue acceleration happens when B2B marketers unify top of funnel.
The Integrate solution unifies demand channels into a powerful SaaS platform so marketers can ensure that every lead is globally compliant, accurate and intelligent before is passed into marketing and sales systems. Learn more about Integrate

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
With over two million landing pages at an average conversion rate of over 16%, Instapage is helping leading brands across 100 countries
Instapage is the leader in post-click automation and helps digital advertisers create more relevant and impactful advertising by unifying the post-click stage of the advertising funnel. With Instapage, marketers can maximize conversions by creating, personalizing, and optimizing post-click landing pages at scale, and automatically connecting ads with relevant post-click pages. Learn more about Instapage

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Creatopy is an ad design platform that helps businesses customize, automate and scale up their ad production and delivery.
Featuring advanced automation and customization capabilities, along with an ever-growing library of templates and original visual elements, Creatopy (former Bannersnack) gives you the tools you need to spark your creative journey and keep your visual content organized and always on-brand. Learn more about Creatopy

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Jira Service Management is an ITSM software that unlocks high-velocity teams to deliver great service experiences fast and together.
Jira Service Management is an ITSM solution that unlocks high-velocity IT, dev, operations, and business teams. Empowered teams can deliver great service experiences, without the complexity of traditional ITSM, and coordinate efforts for even more impact through Jira’s open collaborative platform. Streamlined workflows, automation rules, queues, SLAs, and a self-service portal all empower IT, dev, operations, and business teams to deliver exceptional service management at scale with no silos. Learn more about JIRA Service Management

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build customer relationships for life with data-first digital marketing
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions. Learn more about Salesforce Marketing Cloud

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Smart, automated social media and messenger marketing platform that allows you to create, schedule and promote content.
Postoplan is a tool for successful digital marketing, helps to increase the reach to your publications, and reduces your time on social media management. You can add an unlimited amount of accounts and managers. Learn more about POSTOPLAN

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
BigMarker is the world's most customizable platform for webinars, virtual and hybrid events.
BigMarker is the world's most customizable platform for webinars, virtual and hybrid events. We combine powerful video technology with robust marketing and interactive experience capabilities to create unique branded events. Learn more about BigMarker

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Send emails based on what people do and automate your marketing process across the user journey.
Encharge is a marketing automation platform built for startups and digital businesses. En enables you to send automated emails based on what your leads and users do on your website and in your product. It integrates natively with dozens of tools — Facebook Ads, Calendly, Typeform. HubSpot, Salesforce, Segment.com, just to name a few. Learn more about Encharge

Features

  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms

Marketing Automation Software Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.