659 results
Why Capterra is free
Omnisend the ecommerce marketing automation platform that helps you sell more. Compatible with Shopify and other ecommerce platforms. Learn more about Omnisend
Omnisend is an all-in-one omnichannel marketing automation platform built for growth-focused ecommerce brands. Automate your marketing processes by bringing your channels under one easy-to-use roof, and earn more revenue with sophisticated automation workflows that recover potentially lost sales with hyper targeted and personalized messaging. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and many more. Learn more about Omnisend
Omnisend is an all-in-one omnichannel marketing automation platform built for growth-focused ecommerce brands. Automate your marketing processes by bringing your channels under one easy-to-use roof, an...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
WebEngage is a B2C multichannel marketing automation tool. It helps improve user retention and drive conversions without spending $$$ Learn more about WebEngage
WebEngage is a full-stack marketing automation and customer data platform that helps consumer businesses drive more revenue from their existing users and anonymous users through highly contextual and personalized user engagement across channels like Email, Mobile and Web Push Notifications, In-app Messages, SMS, Web Overlays, Facebook, and WhatsApp. The platform allows you to craft and deliver cross-channel campaigns based on data-driven user insights and intelligent user-profiles. Learn more about WebEngage
WebEngage is a full-stack marketing automation and customer data platform that helps consumer businesses drive more revenue from their existing users and anonymous users through highly contextual and p...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
The Adzooma platform is now FREE for all. Improve your campaign performance today with our award-winning PPC platform. Learn more about Adzooma
The Adzooma platform is now FREE for all. With no card details required. Our automated PPC management and optimisation platform offers AI and machine learning for stress-free marketing automation. Enjoy 24/7 ad optimisation with easily actioned improvements. Save hours of analysis every week and stay informed with instant notifications. Harness up-to-the-minute data to make lightning-quick decisions, while staying in complete control of everything. Learn more about Adzooma
The Adzooma platform is now FREE for all. With no card details required. Our automated PPC management and optimisation platform offers AI and machine learning for stress-free marketing automation. Enjo...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Bitrix24 #1 free CRM and marketing automation platform. Used by over 4 million businesses worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 4 million companies worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords int...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Wrike is a marketing automation software with custom request forms, visual proofing, auto-assignment, reports, and 400+ integrations. Learn more about Wrike
Wrike is a marketing automation software trusted by 20,000+ companies worldwide. Streamline your campaigns using a tailor-built marketing solution featuring custom request forms, visual proofing, Gantt charts, time-tracking reports, real-time updates, and auto-assignment all in one place. Integrate Wrike with 400+ applications to accelerate your everyday work processes. Customize workflows and reduce the need for emails, meetings, and status updates. Deliver better results in less time. Learn more about Wrike
Wrike is a marketing automation software trusted by 20,000+ companies worldwide. Streamline your campaigns using a tailor-built marketing solution featuring custom request forms, visual proofing, Gantt...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Get all the tools you will need to build better customer relationships online under one roof. Learn more about Sendinblue
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Sendinblue
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using tar...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Freshworks CRM is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business. Learn more about Freshworks CRM
Freshsworks CRM provides a highly intuitive UI and a powerful feature set including AI-based lead scoring, visual deal pipeline, and intelligent workflow automations, Freshworks CRM gives businesses everything they need to manage their sales in a hassle-free package. Freshworks CRM is trusted by over 15,000 businesses from 80+ countries. Some companies that use Freshsales include Dyson, Best Western Hotels & Resorts, Purdue University, and WallyPark. Learn more about Freshworks CRM
Freshsworks CRM provides a highly intuitive UI and a powerful feature set including AI-based lead scoring, visual deal pipeline, and intelligent workflow automations, Freshworks CRM gives businesses ev...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
No more tedious workflows!Personalize with marketing automation to get more leads, convert sales and directly connect to your audience Learn more about GetResponse
Streamlined Marketing Automation for big, small and all businesses in between. Perfectly scalable workflows to customize campaign automation, simplified to spur lead generation and grow sales with personalized communication. Tag and track customer behavior to learn more about them and trigger reactions in real-time, catered to connect to your unique audience. Send welcome emails, abandoned cart reminders, special offers, recommend products, and take the guesswork out of online marketing. Learn more about GetResponse
Streamlined Marketing Automation for big, small and all businesses in between. Perfectly scalable workflows to customize campaign automation, simplified to spur lead generation and grow sales with pers...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Cloud-based email marketing solution that helps businesses manage marketing campaigns, response, mailing lists, editing and more. Learn more about Moosend
Moosend is a powerful email marketing platform with world-class features, state-of-the-art marketing automations, and an award-winning user interface. Use it to manage multiple email campaigns and mailing lists, as well as design and send striking, and responsive newsletters created on the built-in campaign editor. Upgrade your marketing campaigns with intelligent email automation, personalization tags, landing pages, subscription forms, and meaningful campaign reports. Learn more about Moosend
Moosend is a powerful email marketing platform with world-class features, state-of-the-art marketing automations, and an award-winning user interface. Use it to manage multiple email campaigns and mail...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sender makes it easy for e-commerce marketers to send effective automated marketing emails and drive more revenue. Learn more about SENDER
Sender makes it easy for e-commerce marketers to send automated marketing emails and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantContact. With 1-click integrations you can connect your Magento, WooCommerce, WordPress, PrestaShop and other webshops and send transaction emails as well as highly converting newsletters in order to grow your business. Everything you need for effective email marketing within a few clicks. Learn more about SENDER
Sender makes it easy for e-commerce marketers to send automated marketing emails and drive more revenue for a fraction of the price of other email marketing providers, such as Mailchimp or ConstantCont...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals. Learn more about EngageBay
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device. Learn more about EngageBay
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages us...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Marketing automation that drives revenue. Deep 2-way integrations with Pipedrive, Copper, Hubspot CRM. Learn more about Outfunnel
Marketing automation, deeply integrated with your CRM to drive revenue. Start with sending automated revenue-generating email campaigns to lists defined in your CRM. As email engagement, web visits and lead scores are synced to your CRM, sales can prioritize the hottest leads and close more deals. Finally, track which campaigns and channels drive new deals and actual revenue. All of that, without the expensive price tag. Learn more about Outfunnel
Marketing automation, deeply integrated with your CRM to drive revenue. Start with sending automated revenue-generating email campaigns to lists defined in your CRM. As email engagement, web visits and...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
User.com is an advanced marketing and sales system that helps automate personalized communication and streamline business processes. Learn more about User.com
User.com is an all-in-one marketing automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers. Reach clients through a wide range of communication channels: email, live chat, chatbot, push notifications, dynamic page content, and many more - all available in one place. Interested in Marketing Automation? Swing by and get a free 14-day trial with no upfront payment and get access to all the tools today. Learn more about User.com
User.com is an all-in-one marketing automation platform aimed at boosting engagement and improving conversion by using a single data source for your customers. Reach clients through a wide range of c...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
The 1st AI-backed all-in-one Marketing Platform for autonomous media-buying & ad optimization with creative intelligence. Learn more about Madgicx
Madgicx is a secret weapon used by thousands of data-driven advertisers, who rather not waste their time on optimizing their ads manually. Madgicx takes over the daily ad-buying tasks and lets marketers manage their ad account on autopilot. Learn more about Madgicx
Madgicx is a secret weapon used by thousands of data-driven advertisers, who rather not waste their time on optimizing their ads manually. Madgicx takes over the daily ad-buying tasks and lets marketer...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Affordable, Intuitive & Feature-rich Email Marketing Software for marketers and business owners. Starts with a 14 days free trial. Learn more about SendX
SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX provides unlimited email sends with every plan, powerful automation capabilities, 24x7 live support, best of breed email deliverability. 3000+ companies worldwide trust SendX for their Email Marketing. **Start with 14 days free trial (no credit card required). **Pricing starts at $9.99/month Learn more about SendX
SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry. SendX ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnichannel, Automation, Fallbacks available, Integrated analytics, Import data, Plugin Integration, Add forms, 24/7 Support Learn more about ROUTEE
Routee has developed Waymore, an omnichannel marketing automation solution for businesses to reduce digital costs, increase conversion rates, generate new leads, and make it easy to cross and up-sell. Choosing Waymore means: ¿¿Advanced customer profiling to enhance your targeting ¿¿Comprehensive automation to save time and resources ¿¿Omnichannel communication solutions to reach your customers where they¿re at ¿¿Custom marketing automation solutions Instant platform integration. Free demo Learn more about ROUTEE
Routee has developed Waymore, an omnichannel marketing automation solution for businesses to reduce digital costs, increase conversion rates, generate new leads, and make it easy to cross and up-sell. ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Plug guaranteed student advertising performance straight into over 750+ popular CRMs and platforms and attribute true ROI. Learn more about Akero
We blend expertise with AI to guarantee student advertising performance that plugs straight into over 750 popular platforms including Slate, Hubspot and Salesforce, meaning you can attribute true ROI on your campaigns. Giving you back your time to be more creative and strategic. Akero is trusted by over 300+ global institutions to reach, engage, and convert more students to your institution. Supercharge your advertising spend. Track everything. Convert more. Let's do this. Learn more about Akero
We blend expertise with AI to guarantee student advertising performance that plugs straight into over 750 popular platforms including Slate, Hubspot and Salesforce, meaning you can attribute true ROI o...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Send AI powered recommendations in personalized and targeted email drip, as well as show targeted promotions like popups on your site. Learn more about Personyze
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart promotions to personalized content and emails, Personyze combines machine learning with powerful targeting to provide relevant experiences that drive engagement and conversion. Learn more about Personyze
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart p...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
PushAd is a SaaS marketing automation tool supporting ROI. Learn more about PushAd
PushAd is a SaaS marketing automation tool operating in desktop and mobile browsers. It uses marketing automation mechanisms, user scoring, multidimensional segmentation, real time user behavior monitoring, communication automation, as well as webpush and popup/layer advertising formats. The price list includes a fixed component (flat fee) and additionally estimated variable components based on usage. Learn more about PushAd
PushAd is a SaaS marketing automation tool operating in desktop and mobile browsers. It uses marketing automation mechanisms, user scoring, multidimensional segmentation, real time user behavior monito...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
With Facelift Cloud, we provide a multi-certified solution that combines all components for professional social media marketing. Learn more about Facelift Cloud
Facelift Cloud The world-leading social media management tool with active users in over 50 countries worldwide. Facelift Cloud combines all components of social media management in one smart tool. The software helps you to manage your activities on all relevant channels centrally and efficiently. Suitable for all company sizes. Facelift Cloud enables brands, agencies, and public institutions to successfully achieve their business objectives. The tool is ISO 27001 certified. Learn more about Facelift Cloud
Facelift Cloud The world-leading social media management tool with active users in over 50 countries worldwide. Facelift Cloud combines all components of social media management in one smart tool. The...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
iAPPS Marketier is a leading marketing platform that pairs campaign management and marketing automation seamlessly. Learn more about Unbound Marketing
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder to behavior-based drip email campaigns - helping you to efficiently create emails, landing pages and full customer experiences that convert. Learn more about Unbound Marketing
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campa...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build meaningful customer relationships over any channel with the Infobip full-stack cloud communication platform. Learn more about Infobip
Infobip is a global leader in omnichannel communication, helping brands to create meaningful relationships with their customers, at scale. Our communications platform is powering a broad range of solutions, messaging channels, and tools for advanced customer engagement, security, authentication, support, and retention. Learn more about Infobip
Infobip is a global leader in omnichannel communication, helping brands to create meaningful relationships with their customers, at scale. Our communications platform is powering a broad range of sol...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools any...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
HubSpot is an inbound Internet marketing system that helps businesses get found online and generate more leads.
HubSpot marketing automation software is a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Sign up for free, get started in minutes, and start growing your business today with HubSpot marketing automation software.
HubSpot marketing automation software is a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Marketing automation ensures that everything you have to say to your customers reaches them automatically.
Send a single welcome email, or an automated email series that nurtures leads. Build your list with ease, then send targeted messages to specific contacts. And get more value out of each email with action blocks that encourage subscribers to buy or donate. After all, the best results come from sending the right message to the right people at the right time¿automatically.
Send a single welcome email, or an automated email series that nurtures leads. Build your list with ease, then send targeted messages to specific contacts. And get more value out of each email with act...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Keap (formerly Infusionsoft) is an all-in-one CRM, sales, and marketing automation software you can customize to win more business.
Step up to all-in-one sales & marketing software designed for growing service-based businesses, ranging from entrepreneurs and startups to larger teams. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business and delivering great service.
Step up to all-in-one sales & marketing software designed for growing service-based businesses, ranging from entrepreneurs and startups to larger teams. Our platform organizes your customer information...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
#1 Marketing Platform For SMB's! Create a Free Account
Get everything you need to manage and grow your business All from a singular platform create your free account today to explore the platform and compare plans and pricing.
Get everything you need to manage and grow your business All from a singular platform create your free account today to explore the platform and compare plans and pricing....
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
100k+ customers use ActiveCampaign to automate their marketing, from lead generation to contact management to email personalization.
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for. 200+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month.
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate mark...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Build better customer relationships with the #1-rated Business Messenger.
Intercom is a Conversational Relationship Platform (CRP). With Intercom, you can build better customer relationships through personalized, messenger-based experiences across the customer journey. The world's most successful companies, like Atlassian, Shopify, and New Relic use Intercom to deliver conversational customer experiences through chat, bots, and personalized messaging.
Intercom is a Conversational Relationship Platform (CRP). With Intercom, you can build better customer relationships through personalized, messenger-based experiences across the customer journey. Th...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs.
SharpSpring is a comprehensive marketing automation platform with robust features, functionality & performance. It's one of the most flexible platforms on the market, offering powerful, behavior-based email marketing, native or 3rd-party CRM integration, social management tools, landing page & blog builders, universal CMS compatibility, and integration with hundreds of apps. SharpSpring is usually less than 1/3 the cost of other platforms and offers marketing agencies a special partner program.
SharpSpring is a comprehensive marketing automation platform with robust features, functionality & performance. It's one of the most flexible platforms on the market, offering powerful, behavior-based ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Act! Marketing Automation optimizes all the ways you communicate with prospects & customers to maximize engagement and drive business.
Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.
Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth....
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Marketo Engage is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.
Marketo Engage is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include ema...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.
Meet Salesforce Pardot: B2B marketing automation on the worlds #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Meet Salesforce Pardot: B2B marketing automation on the worlds #1 CRM. Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead ma...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.
iContact Pro takes your marketing to the next level with an easy-to-use marketing automation platform that delivers all the features you need to get the job done right. iContact Pro seamlessly integrates email marketing, workflows, landing pages, and robust analytics in a simple but comprehensive cloud-based platform that helps you outsmart the competition. Syncs to Salesforce and other key Apps. Powerful reporting, award-winning interface. Highly reviewed, trusted & loved.
iContact Pro takes your marketing to the next level with an easy-to-use marketing automation platform that delivers all the features you need to get the job done right. iContact Pro seamlessly integrat...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Full-stack Marketing Automation Software. Built for Marketers. Designed for Humans.
Freshmarketer is a full-fledged email marketing solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze user behavior, do personalization at scale, and more.
Freshmarketer is a full-fledged email marketing solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Marketers use ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Revenue acceleration happens when B2B marketers unify top of funnel.
The Integrate solution unifies demand channels into a powerful SaaS platform so marketers can ensure that every lead is globally compliant, accurate and intelligent before is passed into marketing and sales systems.
The Integrate solution unifies demand channels into a powerful SaaS platform so marketers can ensure that every lead is globally compliant, accurate and intelligent before is passed into marketing and ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs.
MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs. Forget complex settings. MailerLite's user-friendly software allows you to quickly create your beautiful email campaigns, track their results, manage subscribers and unsubscribers, design custom popups and landing pages, and much more. MailerLite has lots of helpful features and integrations, yet they manage to keep it simple and easy-to-use for everybody.
MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs. Forget complex settings. MailerLite's user-friendly software allows ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing automatio for medium & enterprise businesses to build powerful personal connections with their customers.
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading inbox delivery rates, advanced personalization and real time reporting, Campaigner is the preferred choice of over 100,000 businesses worldwide.
Campaigner is a powerful email marketing automation solution that enables mid-market and enterprise businesses to drive higher ROI, convert more leads, and generate more sales. With industry-leading in...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
End-to-end client experience platform built for small businesses.
Meet Thryv, the end-to-end client experience platform built for small businesses. Thryv integrates essential business functions like estimates and invoicing, appointment scheduling, payment processing, text and email campaigns, managing customer lists, social media, and more.
Meet Thryv, the end-to-end client experience platform built for small businesses. Thryv integrates essential business functions like estimates and invoicing, appointment scheduling, payment processing,...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Act-On marketing automation software helps sales and marketing teams go beyond email marketing with the power of automation.
Connect and streamline multiple marketing tactics to create dynamic engagement strategies through our marketing automation platform. Build a communications flow with ease using our automated marketing program designer, with drag-and-drop functionality to help you create an engaging experience for your customers. Act-On¿s marketing automation programs help you plan, execute, and measure your communications strategies while targeting your ideal buyers with targeted, personalized messaging.
Connect and streamline multiple marketing tactics to create dynamic engagement strategies through our marketing automation platform. Build a communications flow with ease using our automated marketin...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Klaviyo is a growth marketing platform enabling brands to build unlimited high-value relationships through email, mobile, and web.
What do sophisticated D2C brands like ColourPop, Huckberry, and Chubbies all have in common? They rely on Klaviyo to supercharge their growth. Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. And the results speak for themselvesbrands have made more than $3.7 billion in revenue through Klaviyo in the last year alone.
What do sophisticated D2C brands like ColourPop, Huckberry, and Chubbies all have in common? They rely on Klaviyo to supercharge their growth. Klaviyo is a growth marketing platform that helps you d...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Marketing automation tool that assists businesses with omnichannel marketing, lead scoring, campaign reporting and website tracking.
dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platforms impressive features empower over 80,000 marketers across 150 countries to acquire, convert, and retain customers at scale. Users can connect with CRM and ecommerce systems, surface powerful data, and automate intelligent cross-channel messages that resonate with audiences.
dotdigital (formerly dotmailer) is a global leader in customer engagement technology and Engagement Cloud is its platform: the preferred choice for growing businesses and ambitious brands. The platform...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
All-in-one, marketing automation platform that helps companies increase their revenue by delivering personalized offers in omnichannel.
SALESmanago is a cloud AI & Machine Learning powered marketing automation platform used by over 15 000 companies in 40 countries including Lacoste, Yves Rocher, Starbucks and huge amount of medium and small-size e-commerce companies. In Financial Times Fast 1000, SALESmanago is ranked #26 fastest growing company in Europe and fastest growing European martech platform.
SALESmanago is a cloud AI & Machine Learning powered marketing automation platform used by over 15 000 companies in 40 countries including Lacoste, Yves Rocher, Starbucks and huge amount of medium and ...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Drip is the world's first Ecommerce CRM. Thousands of B2C marketers are graduating from traditional ESPs and selling more with Drip.
Easily set up automated rules, email campaigns, and workflows to automatically do things across all your marketing tools. Apply tags, nurture leads, add people to Facebook custom audiences, recover abandoned carts, and, really, do whatever else your online shop needs to succeed. Try it free for 14 days.
Easily set up automated rules, email campaigns, and workflows to automatically do things across all your marketing tools. Apply tags, nurture leads, add people to Facebook custom audiences, recover a...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
BenchmarkONE is a user-friendly CRM and marketing automation platform for small B2Bs and marketing agencies with smaller clients.
The easiest way to nurture prospects into customers. Capture leads on your website. Send smarter emails. Nurture prospects ongoing. Deliver hot leads directly to your sales team through the built-in CRM. Efficiently manage sales and marketing campaigns and workflows. Expensive, robust tools are overkill for smaller businesses. BenchmarkONE (formerly Hatchbuck) has the core tools you need, without expensive bells & whistles that just distract.
The easiest way to nurture prospects into customers. Capture leads on your website. Send smarter emails. Nurture prospects ongoing. Deliver hot leads directly to your sales team through the built-in C...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Drift helps your team generate more leads and book meetings faster using messaging.
Drift is the world's first conversational marketing platform. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle. Unlike traditional marketing and sales software that relies on forms, cold calls, and countless follow-up emails, Drift connects businesses with website visitors in real-time using bots and artificial intelligence. Get started for free today at drift.com
Drift is the world's first conversational marketing platform. Customers use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelera...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sales and marketing solution that combines CRM, social network/email marketing, task/project management, ticketing, and survey tools.
GreenRope's mission is to provide the most innovative and complete sales and marketing platform, backed by the best service and support in the business, to enable maximum ROI and growth for small and mid-sized businesses. GreenRope combines both sales and marketing tools to help businesses streamline their efforts and provide a more cohesive and seamless customer experience, while being more efficient in business management. GreenRope comes with full support and training resources for success.
GreenRope's mission is to provide the most innovative and complete sales and marketing platform, backed by the best service and support in the business, to enable maximum ROI and growth for small and m...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Turn passive prospects into loyal customers with easy-to-use email marketing and automation tools and live 24/7 customer support.
AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully-simple email marketing software. Along with its award-winning 24/7 US-based customer support, AWeber delivers the ability to quickly build responsive landing pages, load and manage contacts, send amazing emails, and analyze results.
AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably conne...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
MoonMail is an OmniChannel Center that allows you to switch between multiple channels.
MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. Use Messages API, Push Notification API, or the Chatbot AI API, are designed for handling an OmniChannel system. They are meant to help you deliver excellent customer experience through the whole customer journey. MoonMail, OmniChannel Center that allows you to switch between multiple channels.
MoonMail is an OmniChannel Service Provider and Marketing Platform where your support, sales, and marketing team can see the entire customer journey through a real-time dashboard. Use Messages API, P...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Create unique contest landing pages, run social contests, choose winners, send emails and analyze results - all from one place.
ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. Create unique contest landing pages and quizzes, run social contests, choose winners, send emails and analyze results - all from one place. From instant win and photo-vote contests to hashtag contests and simple sweepstakes, use our readymade, customizable templates to build mobile-responsive landing pages in minutes.
ShortStack is a digital marketing platform built for engagement, lead collection and marketing automation. Create unique contest landing pages and quizzes, run social contests, choose winners, send ema...
  • Analytics/ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Intelligence
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms

Marketing Automation Software Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.