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User Retention Platform for High-Growth Mobile Apps Learn more about CleverTap
CleverTap's mobile marketing automation tools include auto segmentation of users, triggering of campaigns based on activity, and building/visualizing user journeys. Set up omnichannel messaging campaigns for multiple user segments in a single workflow. And let the automation tools feed you the campaign results in real time on a single dashboard. Over 10,000 brands, including Gojek, Dominos, and Mercedes-Benz.io trust us to help them retain their users. Learn more about CleverTap

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
An intelligent full-stack platform that empowers marketers to increase conversions, user engagement, and retention across channels. Learn more about Netcore
Netcore Customer Engagement and Experience is the only full stack marketing platform for B2C companies. It empowers marketers to reach their customers across channels like emails, website, and app push notifications with personalized messages. To maximize conversions across touchpoints we have the AI powered engine to ensure sending personalized messages at optimal times. Netcore also helps increase feature adoption in mobile with no code nudges that can be added and updated on the fly. Learn more about Netcore

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified. Learn more about WebEngage
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises & SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels. Learn more about WebEngage

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Automated and easy-to-use reporting platform for digital agencies. Build visual cross-channel marketing reports your clients will love. Learn more about Whatagraph
Automated and easy-to-use marketing automation platform for digital agencies. Build visual cross-channel multi-account marketing reports your clients will actually read. Automate data collection from all your marketing channels; Have all your performance metrics in one place with a single click; Align your team and clients with scheduled and on-demand reports, shared access, and real-time viewing; Save time on the boring manual data pulling and reporting tasks so you could focus on performance. Learn more about Whatagraph

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Send AI powered recommendations in personalized and targeted email drip, as well as show targeted promotions like popups on your site. Learn more about Personyze
Personyze is a complete personalization and marketing automation, which turns your static website and generic emails into highly personal and relevant marketing assets. From recommendations and smart promotions to personalized content and emails, Personyze combines machine learning with powerful targeting to provide relevant experiences that drive engagement and conversion. Learn more about Personyze

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. Learn more about ZeroBounce
ZeroBounce is an email verification, scoring and deliverability platform helping businesses improve their inbox placement. The service detects email typos, nonexistent and abusive email accounts, spam traps and other risky email addresses. ZeroBounce also provides an email scoring service and a suite of deliverability tools to further enhance email inbox placement. The company operates a military-grade security infrastructure, ensuring customer data is protected at the highest levels. Learn more about ZeroBounce

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Bitrix24 is #1 free CRM and marketing automation platform used by over 8 million businesses worldwide. Learn more about Bitrix24
Are you looking for a free CRM with marketing automation? Consider Bitrix24. Free email marketing, email triggers, SMS, automation rules, lead capture, Facebook Lead Ads integration, Google Adwords integration, retargeting, audience segmentation and more. Google Analytics integration inside. Available in cloud and on-premise with open source code access. Used by 8 million companies worldwide. Learn more about Bitrix24

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Use Channable to automate your feed- based online marketing. Create mighty feeds and manage campaigns based on your inventory. Learn more about Channable
Feed management with Channable is the best way to organize, optimize, and control your product data to prep it for 2500 online marketplaces, affiliate networks, and price comparison sites. Managing this process from one dashboard simplifies and speeds up your online advertising. With Channable's PPC tool you can even go one step further and manage you Google Shopping - and Search campaigns (Google & Bing). Use your daily updated data feed to create campaign structure and ad content. Learn more about Channable

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution. Learn more about Zoho CRM
Zoho CRM can support your marketing teams to efficiently run campaigns and pass on quality leads. Get the best ROI from every campaign you create. Generate new leads, execute targeted email marketing campaigns, and compare ad spending to sales revenue with the Google Ads integration. Learn more about Zoho CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Deliver better customer experiences — automatically. Bring your ideal customer journey to life with a visual marketing automation tool. Learn more about GetResponse
GetResponse Marketing Automation is designed to build marketing automation workflows based on customers' data and behavior. It's perfect to deliver personalized marketing experiences, engage customers, and increase sales in the process. Learn more about GetResponse

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
EngageBay's Marketing automation software helps small businesses automate marketing & sales tasks to generate leads & close more deals. Learn more about EngageBay
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using our web forms. Create amazing landing pages using a simple drag and drop designer. Nurture your audience with email marketing automation. Improve your business efficiency by automating routine tasks. Engage your social media audience like a pro. Keep all your sales and marketing materials in one place, accessible to your team from any device. Learn more about EngageBay

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sales and marketing solution that combines CRM, marketing automation, customer journey mapping, analytics, project management, & more. Learn more about GreenRope
GreenRope's mission is to provide the most innovative and complete sales and marketing platform, backed by the best service and support in the business, to enable maximum ROI and growth for small and mid-sized businesses. GreenRope combines both sales and marketing tools to help businesses streamline their efforts and provide a more cohesive and seamless customer experience, while being more efficient in business management. GreenRope comes with full support and training resources for success. Learn more about GreenRope

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Marketing Automation Software AI and Machine learning powered Personalisation, Segmentation, Omnichannel and Cross-Device Learn more about NotifyVisitors
Marketing Automation Software AI and Machine learning powered Personalisation, Segmentation, Omnichannel and Cross-Device Customer Engagement, Conversion rate optimization and Analytics Software. Includes - Heatmap - A/B Testing - Mobile Push Notifications - Mobile Attribution Analytics - Lead Form - Net Promoter score - ChatBot - Web / Mobile Banner Survey - Email & SMS - PWA Progressive Web APP - AMP Development - Personalization - Form Analysis Learn more about NotifyVisitors

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
LiveVox is a next-generation contact center platform integrating omnichannel communications, CRM, Practical AI, and WFO in one solution Learn more about LiveVox
LiveVox (Nasdaq: LVOX) is a powerful, next-generation contact center platform that powers more than 14 billion interactions a year. With 20 years of cloud experience and expertise, they seamlessly integrate omnichannel communications, CRM, AI, and WFO to deliver exceptional agent and customer experiences. Their reliable, easy-to-use technology helps maximize contact center performance, along with their battle-tested risk mitigation and security tools to help clients maximize their potential. Learn more about LiveVox

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnichannel, Automation, Fallbacks available, Integrated analytics, Import data, Plugin Integration, Add forms, 24/7 Support Learn more about ROUTEE
Routee has developed Waymore, an omnichannel marketing automation solution for businesses to reduce digital costs, increase conversion rates, generate new leads, and make it easy to cross and up-sell. Choosing Waymore means: ¿¿Advanced customer profiling to enhance your targeting ¿¿Comprehensive automation to save time and resources ¿¿Omnichannel communication solutions to reach your customers where they¿re at ¿¿Custom marketing automation solutions Instant platform integration. Free demo Learn more about ROUTEE

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
All-In-One Automation Tool with Sourcing, Outreach, data enrichment ATS / CRM, database management, and synchronization capabilities. Learn more about Jobin.cloud
Jobin.cloud is an All-In-One Automation tool to Find and Engage with People. Import profiles in bulk, filter, track and manage them in auto-updating repositories. Easily pick the best to contact, auto-find emails, and reach out to them in bulk with smart templates via email or LinkedIn. Assign them to workflows and keep track of all your conversations with timelines, tags, and notes. Quickly grow your network with unlimited LinkedIn connection requests and create your ultimate database asset. Learn more about Jobin.cloud

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Convert by Ori, helps enterprises accelerate revenue and lift marketing ROAS through humanised AI conversations at scale. Learn more about Convert
Convert by ORI helps enterprises accelerate revenue and lift marketing ROAS through humanised AI conversations at scale. Convert ads a self learning interaction system over your customer touch-points to deliver instant, relevant and persistent communication to deliver 8X better engagement than traditional marketing automation. Learn more about Convert

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Solitics enables marketers to be brilliant, driving deeper customer engagements by using & analyzing data for real-time interaction. Learn more about Solitics
Solitics enables the best marketers to create automated and personalized customer journeys in true real-time (1.8 seconds) across multiple channels. Marketers also get a clear analysis of campaign effectiveness and powerful insights for continuous improvement. Solitics’ proprietary technology leverages low-code integration to connect directly to all distributed data sources on one hand and all marketing channels on the other, going live in under 30 days. Learn more about Solitics

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
iAPPS Marketier is a leading marketing platform that pairs campaign management and marketing automation seamlessly. Learn more about Unbound Marketing
iAPPS Marketier is an online marketing automation platform that seamlessly joins campaign generation with personalization and nurturing capabilities. Marketier's feature set centers on end-to-end campaign administration - from drag-and-drop landing pages with our flexible form builder to behavior-based drip email campaigns - helping you to efficiently create emails, landing pages and full customer experiences that convert. Learn more about Unbound Marketing

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Movable Ink helps digital marketers take any data and activate it into real-time, personalized creative in email and in mobile messages Learn more about Movable Ink
Customers don't experience data, they experience content. Movable Ink helps digital marketers take any data and activate it into real-time, personalized content. It works anywhere there are pixels in front of a consumers eyes and is a powerful extension to existing technologies that marketers use today. Over 700 of the worlds most innovative brands rely on Movable Ink to accelerate their performance and drive brand engagement. Learn more about Movable Ink

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Collects & processes billions of events in real-time to create personalized customer journeys through automated marketing campaigns. Learn more about Evam
Evam is a leading technology company specializing in customer journey orchestration through continuous intelligence capabilities. Evam reaches more than 600+ end-users daily and processes billions of touch points to take the right action in real-time to derive maximum business value. Evam's unique solutions help enterprises to create real-time customer journeys and show the next best offer through marketing automation solutions with AI-based predictive technology across all channels. Learn more about Evam

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Bautomate is a digital automation platform to automate the business processes of various industries. Learn more about Bautomate
Bautomate is a no-code orchestration platform that lets you automate workflows to better manage all your business processes. You can build workflows in minutes using low-code platform with inbuilt features like dynamic forms, rules engine, drag-and-drop workflow modeler, OCR engine, document management system and more. You can integrate with the tools you already use, like Google Sheets, Tally, Oracle, SAP, and more.. Learn more about Bautomate

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Best-in-class marketing data management platform to streamline campaign tracking and assess campaign performance across all sources. Learn more about Accutics
Accutics is the best-in-class marketing data management platform to streamline campaign tracking, combine campaign data, and assess campaign performance across all sources in Adobe Analytics and Google Analytics. We offer a purpose-built software solution designed to solve your biggest marketing bottleneck: campaign data. Here we help enterprises with standardizing, governing and connecting campaign metadata across every team and channel from a single platform. Learn more about Accutics

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster.
Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster. As the backbone for your customer relationships, they provide AI-powered, user-friendly tools anyone can use to be successful. Mailchimp puts your audience at the center so you can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. Learn more about Mailchimp

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
HubSpot offers a powerful suite of tools that help you turn visitors into leads. You'll get lead flows, forms, kickback emails, analytics, and more -- all designed to make it easy for you to efficiently grow your business. Capture leads, learn who they are and what they're interested in, and optimize your marketing based on data, not guesswork. Sign up for free, get started in minutes, and start growing your business today with HubSpot Marketing Hub. Learn more about HubSpot Marketing Hub

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Our suite of tools is easy to set up, easier to use and delivers the power to increase sales or donations in less time.
Collect leads, stay connected, and keep customers. It’s automatic. Marketing Automation isn’t just for big companies. Our powerful, yet simple tools can help your organization develop more efficient and strategic email marketing, so you can save time while growing your business. Send a single welcome email or an automated email series that nurtures leads. Learn more about Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: over 800 million unique domains monitored for 142 geo databases; over 43 trillion backlinks; 21 billion keywords; over 10 million users. Learn more about Semrush

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Wrike is a marketing automation software with custom request forms, visual proofing, auto-assignment, reports, and 400+ integrations.
Wrike is a powerful marketing automation software for enterprise teams. It offers advanced security and full customization for marketing teams. Design, events, and digital teams can all benefit from its Gantt charts, custom workflows, shareable dashboards, built-in proofing, request forms, time tracking, and automated approvals. Integrates with Adobe Creative Cloud for shorter review cycles. NEW: Get real-time digital performance insights with Wrike — the best software for marketers. Learn more about Wrike

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
130k+ customers use ActiveCampaign to automate their marketing, from lead generation to contact management to email personalization.
ActiveCampaign is an intuitive, powerful marketing automation tool that's great for businesses of any size. Set up a welcome series, segment your contacts, personalize your messaging, and automate marketing workflows no one has the time for. 500+ pre-built automations, a full email template library, and effective contact management. ActiveCampaign helps businesses make meaningful connections across social, email, messaging, chat, and text. 300+ integrations. Pricing starts at just $15/month. Learn more about ActiveCampaign

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Get all the tools you will need to build better customer relationships online under one roof.
Sendinblue is the best all-in-one tool for Small Businesses : Marketing Automation, Email Campaigns, Transactional Emails and SMS. You can easily increase your sales and nurture your contacts using target workflows and our scoring feature. It only takes 5 min to implement your Welcome Email or Abandoned Cart Workflows. We offer many plugins such as Wordpress, Magento, Salesforce and Woocommerce. Send 9,000 emails / month for free, and up to 40,000 emails for only $25/month. Learn more about Sendinblue

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
The smarter way for small businesses to do great work Keap organizes your client information & daily work in one place, freeing you up from repetitive tasks. Learn more about Keap

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing tools that are easy to use so you can grow your business using newsletters, websites and more.
Grow your business with MailerLite’s fast and scalable email marketing platform. Create professional newsletters, landing pages and websites using our drag & drop builders or with pre-designed templates. And manage campaigns on-the-go in the iOS app. Attract subscribers and nurture relationships with advanced features like pop-ups, multi-trigger automations, embedded surveys, Facebook custom audiences and auto resend campaigns. Measure performance with detailed reporting inside your dashboard. Learn more about MailerLite

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
#1 Marketing Platform For SMB's! Create a Free Account
Get everything you need to manage and grow your business, all from a singular platform create your free account today to explore the platform and compare plans and pricing. Learn more about Marketing 360

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Intercom is a Customer Communications Platform that offers an unparalleled user experience, engaging customers across their lifecycle.
Intercom is the Engagement OS, an open channel between customer and business that is in the product, in the moment, and on their terms. We break down silos, unifying data and systems to create an ongoing dialogue, so companies can make the most of every opportunity. Learn more about Intercom

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
SharpSpring offers powerful, flexible marketing automation with fully integrated CRM and social media management for agencies and SMBs.
SharpSpring, a Constant Contact company, is a revenue growth marketing platform that helps small businesses generate leads, improve conversions to sales, and drive higher returns on marketing investment. Our innovative platform, open architecture and free customer support, along with flexible contracts, drive real results for a growing business or digital marketing agency. Learn more at sharpspring.com. Learn more about SharpSpring from Constant Contact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Act! Marketing Automation optimizes all the ways you communicate with prospects & customers to maximize engagement and drive business.
Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth. Learn more about Act!

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Powerful, easy to use marketing automation software that helps generate qualified leads and translate marketing spending into revenue.
Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach. AI-assisted automations help you create in-depth profiles, and find and segment new prospects and audiences. Real-time “listening” triggers relevant content across web, mobile, and email marketing, as well as paid and social channels. Native integrations connect marketing automation with your most important tools, such as your CRM, to let your teams sync marketing and sales efforts. Learn more about Marketo Engage

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.
Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling. Learn more about Pardot

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into customers. Professionals can create custom landing pages or funnels by using the inbuilt templates to attract customers. ClickFunnels enables teams to capture customer's contact information and send targeted follow-up messages via text or desktop notifications to reconnect with the visitors. Learn more about ClickFunnels

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Omnisend the ecommerce marketing automation platform that helps you sell more. Compatible with Shopify and other ecommerce platforms.
Omnisend is an all-in-one omnichannel marketing automation platform built for growth-focused ecommerce brands. Automate your marketing processes by bringing your channels under one easy-to-use roof, and earn more revenue with sophisticated automation workflows that recover potentially lost sales with hyper targeted and personalized messaging. Omnisend works with all ecommerce platforms including Shopify, Bigcommerce, Magento, WooCommerce and many more. Learn more about Omnisend

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Work smarter with integrated tools like email marketing, workflows, landing pages, lead scoring, behavioral tracking, and analytics.
iContact Pro takes your marketing to the next level with an easy-to-use marketing automation platform that delivers all the features you need to get the job done right. iContact Pro seamlessly integrates email marketing, workflows, landing pages, and robust analytics in a simple but comprehensive cloud-based platform that helps you outsmart the competition. Syncs to Salesforce and other key Apps. Powerful reporting, award-winning interface. Highly reviewed, trusted & loved. Learn more about iContact

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Freshsales is packed with features and a highly intuitive UI so that you don't have to juggle multiple tools to run your business.
Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to— attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities. Learn more about Freshsales

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Systeme.io is a simple, affordable, and intuitive all-in-one marketing platform for anyone who is looking to grow their online business
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build sales funnels, send automated emails, create and manage online courses, run affiliate programs, set up a website, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it. Learn more about Systeme.io

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Campaign Monitor is an email marketing tool that enables anyone to send beautiful, targeted, and effective email campaigns.
Campaign Monitor is a straightforward email marketing tool that enables marketers to send beautiful and personalized emails, creating a reliable channel to grow engagement with subscribers and promote loyal readership and conversions. Beautiful templates, drag-and-drop builder, and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers without any technical expertise. Learn more about Campaign Monitor

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Agile CRM is a complete sales, marketing and service suite designed to let SMBs to sell and market like the Fortune 500.
Agile CRM is a All-in-One CRM with Sales, Marketing and Service automation in single platform. It has sales tracking, contact management, marketing automation, web analytics, two-way emails, telephony, and helpdesk with a simple, clean and modern interface. Learn more about Agile CRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
End-to-end client experience platform built for small businesses.
Meet Thryv, the end-to-end client experience platform built for small businesses. Thryv integrates essential business functions like estimates and invoicing, appointment scheduling, payment processing , text and email campaigns, managing customer lists, social media, and more. Learn more about Thryv

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Advanced email marketing for SMB and mid-market businesses, backed by 24/7 support and 20+ years of deliverability experience.
Campaigner delivers all the basic and advanced email marketing features you need to grow your business without added expense of a marketing suite. From basic and advanced workflow automations and segmentation capabilities to SMS, Campaigner makes it easy to build and execute on high-performing campaigns. Learn more about Campaigner

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Email marketing platform with additional channels: SMS, web push notifications, WhatsApp and Facebook chatbots.
SendPulse is an email marketing platform with additional channels: SMS, web push notifications, WhatsApp and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders. SendPulse offers unlimited email sends with every plan, 24/7 live support, great deliverability and detailed reports. Free plan includes 15,000 emails every month and premium plan pricing starts at just $9.85/month. Learn more about SendPulse

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Sugar Market is the all-you-need marketing automation solution built to work for you.
Sugar Market is the all-you-need marketing automation solution built to work for you. Attract more website visitors and see how they interact with digital assets. Capture hot leads by creating conversion-focused emails, landing pages, and forms with intuitive, drag-and-drop builders. Cultivate and qualify leads with multi-step nurture campaigns and sophisticated lead scoring models. Drive alignment with sales by reducing repetitive tasks and handing off qualified leads automatically. Learn more about SugarCRM

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms
Smart, automated social media and messenger marketing platform that allows you to create, schedule and promote content.
Contenive employs the whole social media management cycle, revealing not just effective content production, but also competitive field analysis, contextual network planning, placement, and analysis of outcomes. Contenive is a proprietary solution that combines artificial and live intelligence to guarantee the high-quality generation (of visual and textual material) as well as instant posting with little client input. Learn more about CONTENIVE

Features

  • ROI Tracking
  • Segmentation
  • Drip Campaigns
  • Sales Analytics
  • Search Marketing
  • Social Marketing
  • Landing Pages/Web Forms

Marketing Automation Software Buyers Guide

What is marketing automation software?

Marketing automation software helps businesses automate marketing processes and allows for end-to-end management of marketing campaigns including campaign design, tracking, content publishing, customer segmentation, and marketing analytics. 

The benefits of marketing automation software

  • Effective cross-selling and upselling campaigns:  Cross-selling and upselling are complicated processes and pose a number of marketing challenges. For every campaign, marketers need to create customer lists, customize email text, and keep an eye on campaign metrics. A marketing automation solution automates each of these processes by providing users with segmented lists, personalized email templates, and split-testing options. Marketers can also track campaign responses in real time. 
  • Streamlined marketing operations:  A marketing automation solution provides a snapshot of all marketing projects and campaigns in a dashboard, saving managers the hassle of tracking each campaign separately. 
  • Scalability in sales seasons:  The October to December holiday sales season poses a number of planning and execution challenges for marketers. Businesses can lose significant sales opportunities if they aren't able to manage the massive scale of marketing required. Marketing automation software provides email automation, segmented lists, and other features that help businesses manage variable loads efficiently at these times.

Typical features of marketing automation software

  • Analytics/ROI tracking:  Monitor conversion rates and track the effectiveness and profitability of marketing efforts. Some products also provide reports on customer behavior trends.
  • Campaign management:  Create a sequence of marketing actions to complete specific marketing goals and monitor real-time performance of multiple stages of a campaign. 
  • Lead management: Store information on leads and contacts and track them throughout the sales process.
  • Lead nurturing:  Engage with a lead throughout the sales process by providing relevant information at every stage of the buying cycle.
  • Segmentation:  Group leads and contacts based on specific attributes such as gender, age, and location. Some products also provide statistics on the likelihood to convert, which can be used to prioritize leads. 
  • Drip campaigns:  Create a process flow for marketing campaigns to guide leads based on actions such as time-to-respond and items browsed. Users can also use drag-and-drop interfaces to program campaign logics such as condition-based routing and follow-up emails.
  • Channel management:  Coordinate marketing efforts across channels such as email, landing pages, and social media.

Considerations when purchasing marketing automation software

  • Anti-spam compliance needs:  Businesses need to adhere to a number of spam compliances in their marketing practices. For example, CAN-SPAM compliance mandates that marketing emails cannot have misleading headers and they must include the physical address of the business. DomainKeys Identified Mail (DKIM) mandates that emails include a cryptographic authentication process for the email domain verification. Marketing automation solutions help users with compliance by performing quality checks and proactively flagging users if an essential component is missing or a piece of information is misrepresented in an email or a marketing message. Buyers should assess their compliance needs and shortlist marketing automation solutions accordingly.
  • Mobile-responsive templates:  Mobile advertising is at all-time high, and marketers  cannot ignore the opportunity. In fact, mobile advertisements will account for approximately  75% of total digital advertising spend in 2018. This trend makes it necessary for a business to deliver a perfect mobile experience to their audience, and the first step towards this is the use of mobile-responsive templates. A marketing automation solution provides users with ready-to-use templates for all customer-facing pages such as landing pages and email campaigns. Some marketing automation products also help users design mobile-optimized websites.
  • Artificial intelligence (AI) will drive personalization in the marketing automation software space:  Artificial intelligence can provide marketers with valuable insights on customer behavior and use this information to personalize campaigns to appeal to the buyers' need. For example, AI can observe a customer's browsing history and click pattern and use this information to provide personalized deals to the customer. Since AI adoption is on the rise , we can expect to see more use cases of this technology in the next three to five years. 
  • Marketing software will use chatbots to automate manual tasks:  The adoption of chatbots is growing faster than ever , including in the marketing automation space. A chatbot enables businesses to interact with their customers and prospects in a more personalized way. For example, a chatbot can help marketers offer real-time deals and discounts to customers based on their product searches and purchase history. This way, marketers can provide more dynamic deals to customers than via an email marketing campaign. We expect chatbot technology to become mainstream within the next five years.