---
description: Compare the top Marketing Automation Software software and providers in the Emirates. Our free interactive tool makes software selection fast and easy. Filter by price, feature or user rating.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Marketing Automation Software - Prices & Reviews - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](https://www.capterra.ae/directory/6/marketing-automation/software)

# Marketing Automation Software

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> Marketing Automation software enables organizations to automate their marketing functions including campaign creation, market segmentation and response analysis.

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## Products

1. [Zoho CRM](https://www.capterra.ae/software/155928/zoho-crm) — 4.3/5 (7002 reviews) — CRM solution that helps businesses with sales force automation, process management, journey orchestration, marketing automation \& more.
2. [MarketDirect Cross Media](https://www.capterra.ae/software/209878/eps-marketdirect-cross-media) — 4.1/5 (7 reviews) — MarketDirect Cross Media is an intuitive, powerful multi-channel customer communication and marketing campaign solution.
3. [Creatio AI CRM](https://www.capterra.ae/software/130149/bpm-online-crm) — 4.7/5 (151 reviews) — AI-native marketing platform where agents run campaigns, score leads, and build audiences with no limits on scale.
4. [Bitrix24](https://www.capterra.ae/software/113540/bitrix24) — 4.2/5 (1005 reviews) — Bitrix24 is \#1 free CRM and marketing automation platform used by over 15 million businesses worldwide.
5. [Jira](https://www.capterra.ae/software/19319/jira) — 4.4/5 (15494 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
6. [HubSpot Marketing Hub](https://www.capterra.ae/software/171840/hubspot-marketing) — 4.5/5 (6256 reviews) — HubSpot Marketing Hub helps businesses generate leads and create better customer experiences.
7. [Brevo](https://www.capterra.ae/software/132996/brevo) — 4.6/5 (3523 reviews) — Marketing Automation that works as hard as you do. Grow your business with AI-powered campaigns, push notification \& more.
8. [Pipedrive](https://www.capterra.ae/software/132666/pipedrive) — 4.5/5 (3062 reviews) — Customer relationship management solution that helps businesses with lead management, sales automation, email segmentation, and more.
9. [Wrike](https://www.capterra.ae/software/76113/wrike) — 4.4/5 (3042 reviews) — Wrike uses AI to automate marketing workflows, from requests and approvals to final campaign execution.
10. [Constant Contact](https://www.capterra.ae/software/31898/constant-contact) — 4.3/5 (2953 reviews) — We deliver the tools to simplify and amplify digital marketing and drive results for your business.
11. [Housecall Pro](https://www.capterra.ae/software/140363/housecall-pro) — 4.7/5 (2748 reviews) — Web-based field service management software that helps home service pros automate scheduling, dispatching, and routine operations.
12. [ActiveCampaign](https://www.capterra.ae/software/79367/activecampaign) — 4.6/5 (2570 reviews) — ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work.
13. [Semrush](https://www.capterra.ae/software/151962/semrush) — 4.6/5 (2329 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
14. [MailerLite](https://www.capterra.ae/software/136603/mailerlite) — 4.7/5 (2324 reviews) — From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.
15. [Systeme.io](https://www.capterra.ae/software/198994/systeme) — 4.8/5 (2130 reviews) — Systeme.io is a simple, free, and intuitive all-in-one platform to launch and grow your online business.
16. [Keap](https://www.capterra.ae/software/76390/infusionsoft) — 4.1/5 (1299 reviews) — More Growth, Less Busy Work Our marketing automation removes the headaches and busy work while accelerating growth.
17. [Marketing 360](https://www.capterra.ae/software/148516/marketing-360) — 4.5/5 (1158 reviews) — Marketing 360 is a cloud-based solution that offers small businesses tools for website building, e-commerce, CRM, and email marketing.
18. [Act\!](https://www.capterra.ae/software/133171/act) — 3.9/5 (936 reviews) — Act\! Marketing Automation optimizes all the ways you communicate with prospects \& customers to maximize engagement and drive business.
19. [EngageBay CRM](https://www.capterra.ae/software/178819/engagebay-marketing) — 4.6/5 (912 reviews) — EngageBay is an AI-powered all-in-one CRM that helps businesses manage marketing, sales, and customer service from a single platform.
20. [Omnisend](https://www.capterra.ae/software/153508/omnisend) — 4.7/5 (837 reviews) — Omnisend is an email and SMS marketing platform for ecommerce brands to grow sales with automation, popups, and segmentation.
21. [SendPulse](https://www.capterra.ae/software/146369/sendpulse) — 4.6/5 (773 reviews) — SendPulse is a marketing automation platform for email, SMS, and chatbot marketing and creating websites and online courses.
22. [Marketo Engage](https://www.capterra.ae/software/75130/marketo-lead-management) — 4.3/5 (716 reviews) — Adobe Marketo Engage is a leading AI-powered platform that automates and scales marketing to drive engagement, efficiency, and revenue.
23. [Birdeye](https://www.capterra.ae/software/152997/birdeye) — 4.7/5 (707 reviews) — Cloud-based reputation and marketing platform for multi-location brands managing reviews, listings, social media, and surveys.
24. [ClickFunnels](https://www.capterra.ae/software/156583/clickfunnels) — 4.5/5 (666 reviews) — Web-based website marketing platform that helps businesses in generating leads and sales through customizable tools.
25. [Salesforce Marketing Cloud Account Engagement](https://www.capterra.ae/software/134593/pardot) — 4.1/5 (650 reviews) — Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting.

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## Related Categories

- [Customer Engagement Software](https://www.capterra.ae/directory/30906/customer-engagement/software)
- [Lead Management Software](https://www.capterra.ae/directory/30017/lead-management/software)
- [SMS Marketing Software](https://www.capterra.ae/directory/30842/sms-marketing/software)
- [CRM Software](https://www.capterra.ae/directory/2/customer-relationship-management/software)
- [Campaign Management Software](https://www.capterra.ae/directory/30012/campaign-management/software)

## Links

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It features a drag-and-drop website builder for creating websites and online stores with e-commerce capabilities like product catalogs and secure checkout. The platform includes a CRM system for managing contacts, tasks, and customer data. Email marketing tools offer automated campaigns and customizable templates. Marketing 360 provides business listing management, reputation management, social media scheduling, and content marketing features. It also includes advertising campaign management across channels and business intelligence reporting, all accessible via a central calendar interface for organizing projects and customer interactions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/e0d4096b-6fa3-4d66-98e5-8f3ac4c06590.png","url":"https://www.capterra.ae/software/148516/marketing-360","@type":"ListItem"},{"name":"Act!","position":18,"description":"Act! Marketing Automation makes it simple to optimize all the ways you communicate with prospects and customers to maximize engagement and drive business growth.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/5f8aa23f-eb6f-42cd-b33a-e310a590c803.png","url":"https://www.capterra.ae/software/133171/act","@type":"ListItem"},{"name":"EngageBay CRM","position":19,"description":"EngageBay’s AI-powered CRM offers a comprehensive set of tools to help businesses manage customer relationships efficiently. It unifies marketing, sales, and service automation with built-in AI capabilities for smarter engagement and decision-making. The platform enables teams to capture leads, nurture them through automated workflows, and deliver consistent customer experiences from a single, unified system.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f68dbd37-d921-4284-a28c-535eb223074a.png","url":"https://www.capterra.ae/software/178819/engagebay-marketing","@type":"ListItem"},{"name":"Omnisend","position":20,"description":"Email & SMS marketing so good, it's boring. Trusted by 150,000+ ecommerce brands, Omnisend handles email, SMS, push, popups, and automations, so your marketing runs on a reliable autopilot while you get on with the store. Whether you're just getting started or running a large operation, Omnisend grows with you.\n\nIt connects to the major ecommerce platforms in one click. Build campaigns in a drag-and-drop editor with 250+ templates, run pre-built workflows for cart abandonment and welcome series, and segment on what customers actually do. Built-in AI writes the copy and builds the segments on every plan, free included, and Omnisend MCP connects ChatGPT or Claude to your account.\n\nSame power, smaller bill. Merchants make an average of $79 for every $1 they spend.* Switching? Our team rebuilds every list, flow, and template in five days, free. Support is live chat and email, 24/7 in six languages, on every plan.\n\n*Omnisend internal analysis of paid-plan merchants, 2025. Results vary.","image":"https://images.g2crowd.com/uploads/product/image/afe2ad0783902875452e9c902acb3d0d/omnisend.gif","url":"https://www.capterra.ae/software/153508/omnisend","@type":"ListItem"},{"name":"SendPulse","position":21,"description":"SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business.\n\nSendPulse features include: bulk email and SMS service, sales pipeline automation, transactional emails, Facebook Messenger, Instagram, Telegram, WhatsApp chatbot builder, Live Chat, web push notification service, website builder, CRM system, online course builder and LMS.\n\nSendPulse offers a wide range of comprehensive, seamlessly integrated marketing solutions. Our core objective is to optimize marketers’ and business owners’ workflows and empower them to drive company growth through more efficient sales and marketing processes. \n\nWith SendPulse, you will get access to unlimited email campaigns, 24/7 live support, exceptional deliverability, and detailed reporting on every pricing plan. Our free plan includes 15,000 emails per month, while our paid subscriptions start at just $9.85 per month.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/fc103341-90fc-4a5a-873f-1b7fbf6c08b5.png","url":"https://www.capterra.ae/software/146369/sendpulse","@type":"ListItem"},{"name":"Marketo Engage","position":22,"description":"Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/199791ad-8770-493d-bb55-98544cc98cf7.png","url":"https://www.capterra.ae/software/75130/marketo-lead-management","@type":"ListItem"},{"name":"Birdeye","position":23,"description":"Birdeye is a cloud-based marketing and reputation platform built for businesses with multiple locations. It brings together reviews, listings, social media, surveys, messaging, and marketing campaigns into a single dashboard, removing the need for separate tools.\n\nBusinesses use Birdeye to manage their online presence across locations, respond to customer reviews, keep directory listings accurate, run email and SMS campaigns, and track customer sentiment. It connects with over 3,000 business apps including Salesforce, HubSpot, and QuickBooks.\n\nCore features include review management across 200+ sites, listing sync across 50+ directories, social media scheduling, a unified inbox for customer conversations, survey tools, digital payments, and always-on reporting.\n\nBirdeye is best suited for multi-location businesses ranging from small operations to large enterprises across healthcare, retail, home services, automotive, financial services, dental, real estate, and food and beverage.","image":"https://images.g2crowd.com/uploads/product/image/0fb8a8049f2928461a8a7f3d7b881f77/birdeye.jpg","url":"https://www.capterra.ae/software/152997/birdeye","@type":"ListItem"},{"name":"ClickFunnels","position":24,"description":"Cloud-based lead generation platform that allows businesses of all sizes in eCommerce, consulting, and other industries to automate email and Facebook marketing processes and convert visitors into customers. Professionals can create custom landing pages or funnels by using the inbuilt templates to attract customers. ClickFunnels enables teams to capture customer's contact information and send targeted follow-up messages via text or desktop notifications to reconnect with the visitors.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/a9d46099-210d-47ef-be3b-581540f0e0ab.png","url":"https://www.capterra.ae/software/156583/clickfunnels","@type":"ListItem"},{"name":"Salesforce Marketing Cloud Account Engagement","position":25,"description":"Pardot empowers marketing and sales teams to work together to engage buyers, close deals, and grow relationships. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI. Users can track all prospects on a site, qualify sales leads, and utilize social selling.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c8b4447f-28c9-4831-80aa-7fb5f225dff8.png","url":"https://www.capterra.ae/software/134593/pardot","@type":"ListItem"}],"numberOfItems":25}
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