---
description: Discover and compare Free Marketing Analytics Software Applications & Tools. Capterra is a free interactive tool that lets you quickly narrow down your software selection, contact multiple vendors, and compare platforms for your business.
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title: Free Marketing Analytics Software - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Free Marketing Analytics Software](https://www.capterra.ae/directory/31018/marketing-analytics/software)

# Marketing Analytics Software

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> Marketing Analytics software collects and processes data needed for performance evaluation and strategic planning within marketing departments.

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## Products

1. [SegMetrics](https://www.capterra.ae/software/206769/segmetrics) — 4.8/5 (8 reviews) — Finally, get clarity on your true lead value for each step of your marketing funnel
2. [Mailchimp](https://www.capterra.ae/software/110228/mailchimp) — 4.5/5 (17572 reviews) — Mailchimp: the \#1 email marketing platform with 11M+ users worldwide, offering AI-powered insights \& content creation tools.
3. [Jira](https://www.capterra.ae/software/19319/jira) — 4.4/5 (15312 reviews) — Jira is a project tracking software that helps agile teams plan, track, and release software through comprehensive issue management.
4. [Google Analytics 360](https://www.capterra.ae/software/177042/google-analytics) — 4.7/5 (8089 reviews) — Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
5. [HubSpot Marketing Hub](https://www.capterra.ae/software/171840/hubspot-marketing) — 4.5/5 (6220 reviews) — Over 100,000 customers in more than 120 countries use HubSpot's award-winning software to attract, engage and delight their customers.
6. [monday.com](https://www.capterra.ae/software/147657/monday-com) — 4.6/5 (5726 reviews) — On monday.com, marketing teams can track and monitor the progress of multiple campaigns using custom high-level dashboards.
7. [Zoho Social](https://www.capterra.ae/software/159351/zoho-social) — 4.7/5 (3388 reviews) — Zoho Social helps you expand your brand's social media presence through robust features, including content monitoring and analytics.
8. [Wrike](https://www.capterra.ae/software/76113/wrike) — 4.4/5 (2887 reviews) — Wrike is a marketing work management software for enterprise teams with proofing, time tracking, Gantt charts, Kanban boards, and more.
9. [Tableau](https://www.capterra.ae/software/77260/tableau) — 4.6/5 (2348 reviews) — Business intelligence solution that allows businesses to connect with data sources, build interactive visualizations \& share insights.
10. [Semrush](https://www.capterra.ae/software/151962/semrush) — 4.6/5 (2316 reviews) — Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create impact.
11. [Google Cloud](https://www.capterra.ae/software/170983/google-cloud-platform) — 4.7/5 (2262 reviews) — Cloud-based service that allows users to create anything from swebsites to complex applications for businesses of all sizes.
12. [Omnisend](https://www.capterra.ae/software/153508/omnisend) — 4.7/5 (836 reviews) — 150k+ Shopify, WooCommerce, and Wix ecommerce stores scale their business with Omnisend’s powerful email \& SMS marketing platform.
13. [Ahrefs](https://www.capterra.ae/software/176340/ahrefs) — 4.7/5 (581 reviews) — Ahrefs is an all-in-one SEO toolset that helps boost the organic search growth of your website.
14. [Hotjar](https://www.capterra.ae/software/163516/hotjar) — 4.6/5 (539 reviews) — Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.
15. [The Brief](https://www.capterra.ae/software/161766/creatopy) — 4.6/5 (285 reviews) — Optimize shows you how your creatives performed, what connected and where to take it next, so you’ll never start from scratch again.
16. [Missinglettr](https://www.capterra.ae/software/155178/missinglettr) — 4.8/5 (267 reviews) — Missinglettr creates strategic, automated social media campaigns for each blog post you publish. Leaving you to focus on what's really
17. [Similarweb](https://www.capterra.ae/software/148472/similarweb-pro) — 4.6/5 (251 reviews) — Similarweb is a software \& data company specializing in web \& app analytics, web traffic, competitive intelligence and performance.
18. [Cyberimpact](https://www.capterra.ae/software/181270/cyberimpact-email-marketing) — 4.8/5 (218 reviews) — Cyberimpact is a Canadian email marketing tool with automation, forms, landing pages, CASL compliance and bilingual support.
19. [Power My Analytics](https://www.capterra.ae/software/214290/power-my-analytics) — 4.7/5 (182 reviews) — Power My Analytics is a reporting automation tool that enables digital marketers to collect data and integrate metrics where needed.
20. [Mixpanel](https://www.capterra.ae/software/158740/mixpanel) — 4.5/5 (145 reviews) — Mixpanel is the decision analytics platform that helps teams move fast, align confidently, and act on what matters most.
21. [AppsFlyer](https://www.capterra.ae/software/156811/appsflyer) — 4.5/5 (138 reviews) — AppsFlyer's Marketing Analytics suite provides marketers all the tools they need to measure campaign performance and app engagement.
22. [Smartlook](https://www.capterra.ae/software/164713/smartlook) — 4.7/5 (136 reviews) — Smartlook is a qualitative analytics solution for websites \& mobile apps with always-on recordings, heatmaps, events \& funnels
23. [Hevo](https://www.capterra.ae/software/176435/hevo) — 4.7/5 (110 reviews) — Hevo is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL needs.
24. [Coupler.io](https://www.capterra.ae/software/202311/coupler-io) — 4.9/5 (108 reviews) — Coupler.io is a no-code data automation and analytics platform with AI-powered features. It lets users manage their data and act on it.
25. [Dataslayer](https://www.capterra.ae/software/218756/dataslayer) — 4.7/5 (88 reviews) — Dataslayer.ai offers advanced marketing analytics, integrating data from various sources into one dashboard for in-depth analysis.

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## Related Categories

- [Social Media Analytics Tools Software](https://www.capterra.ae/directory/31655/social-media-analytics-tools/software)
- [Campaign Management Software](https://www.capterra.ae/directory/30012/campaign-management/software)
- [Social Media Marketing Software](https://www.capterra.ae/directory/30781/social-media-marketing/software)
- [Marketing Attribution Software](https://www.capterra.ae/directory/31081/marketing-attribution/software)
- [Reporting Software](https://www.capterra.ae/directory/30053/reporting/software)

## Links

- [View on Capterra](https://www.capterra.ae/directory/31018/marketing-analytics/software)
- [All Categories](https://www.capterra.ae/directory)

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This strategy led to a 20% increase in sales, showcasing how data-driven planning drives impactful results in key retail moments.\" - Cappuccino Digital (marketing agency).","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/286e06ec-acd3-483d-861e-116447114a22.png","url":"https://www.capterra.ae/software/148472/similarweb-pro","@type":"ListItem"},{"name":"Cyberimpact","position":18,"description":"Cyberimpact is a Canadian email marketing platform that helps businesses send promotional emails while staying compliant with Canada’s Anti-Spam Law (CASL). Create stunning emails with a drag-and-drop editor, automate follow-ups, and personalize content with dynamic blocks. Build landing pages and pop-up forms to grow your list, segment contacts, and track performance with clear reports. Easy to use—even for non-marketers—Cyberimpact is available in English and French, with top-rated support in both languages.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/35226b01-2a12-4cc7-81c3-7cc100451d22.png","url":"https://www.capterra.ae/software/181270/cyberimpact-email-marketing","@type":"ListItem"},{"name":"Power My Analytics","position":19,"description":"Power My Analytics is a reporting automation tool that enables digital marketers to collect data from popular advertising, social media, email, shopping, CRM, and other platforms such as Facebook, Instagram, Microsoft Ads, Twitter, LinkedIn, Mailchimp, Amazon, Shopify, and more, then integrate the metrics they need into their favorite data destinations, including Google Data Studio, Google Analytics, Google Sheets, Microsoft Excel, Google BigQuery, and/or SQL.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/f200116e-d7ee-41b5-af7f-853210553eee.png","url":"https://www.capterra.ae/software/214290/power-my-analytics","@type":"ListItem"},{"name":"Mixpanel","position":20,"description":"Mixpanel is a modern decision analytics platform that empowers teams to move with speed and confidence. Built for product, marketing, and data teams, Mixpanel delivers real-time insights into user behavior—helping companies understand what’s working, why it’s happening, and how to improve.\n\nUnlike legacy BI tools or closed analytics suites, Mixpanel is intuitive, flexible, and composable. Teams can track key outcomes, visualize drivers of growth with Metric Trees, get guided answers with AI Copilot, and work directly from trusted warehouse data with Mixpanel Mirror—no re-tagging, no SQL, no delays.\n\nTrusted by brands like Uber, McDonald’s, Zola, and Ro, Mixpanel powers decisions across acquisition, engagement, and retention—enabling every team to make smarter moves, faster.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/9a3c5edd-0941-4a02-9ae5-9707657f84b3.jpeg","url":"https://www.capterra.ae/software/158740/mixpanel","@type":"ListItem"},{"name":"AppsFlyer","position":21,"description":"AppsFlyer is the leading mobile app marketing analytics platform trusted by ⅓ of Fortune 500 companies and over 237,000 apps worldwide. Key features include user behavior analysis, demographic insights, trend identification, customer satisfaction metrics, and multi-factor reporting. They provide actionable insights into user acquisition, retention, and engagement, helping marketers understand optimize ad spend and improve ROI.\nClients love AppsFlyer for its accuracy, ease of use, and measurable results. One customer increased user retention for non-organic installs by 3x within months, while another grew their user base 10-fold and boosted ARPU by $1.50.\nWith 65% market share, AppsFlyer is the industry standard for marketing analytics. Our privacy-preserving technologies ensure compliance with global regulations while delivering exceptional user experiences.\nAppsFlyer integrates with over 12,000 partners, including major ad networks, attribution providers, and marketing platforms.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/20a40597-d58e-4ff8-817e-f75857531d5b.jpeg","url":"https://www.capterra.ae/software/156811/appsflyer","@type":"ListItem"},{"name":"Smartlook","position":22,"description":"Smartlook is a qualitative analytics solution for web and mobile helping over 300,000 businesses of all sizes and industries answer the whys behind users actions. Why do users churn, or why arent they using that feature? Eliminate the guesswork: always-on visitor recordings and heatmaps show real user behavior, while automatic event tracking and conversion funnels reveal trends in behavior. Not just numbers and graphs, Smartlook tells you why users behave the way they do.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/c2d4cdbc-006c-4fc4-9a93-e05fdc7cb5e6.png","url":"https://www.capterra.ae/software/164713/smartlook","@type":"ListItem"},{"name":"Hevo","position":23,"description":"Hevo is a no-code, bi-directional data pipeline platform specially built for modern ETL, ELT, and Reverse ETL Needs. It helps data teams streamline and automate org-wide data flows that result in a saving of ~10 hours of engineering time/week and 10x faster reporting, analytics, and decision making. \n\nThe platform supports 150+ ready-to-use integrations across SaaS Applications, Databases, Cloud Storage, SDKs, and Streaming Services.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/4eea7786-18a6-49f4-9ad2-5f7849619123.png","url":"https://www.capterra.ae/software/176435/hevo","@type":"ListItem"},{"name":"Coupler.io","position":24,"description":"Coupler.io is a reporting automation and data analytics platform that automates data flows, simplifies reporting, and facilitates extracting insights from raw data. \n\nIt allows you to automatically collect and blend data from marketing, sales, e-commerce, accounting, and other sources. You can export data to spreadsheets (Google Sheets, Excel), BI tools (Looker Studio, Power BI, Tableau), data warehouses (BigQuery, Amazon Redshift, PostgreSQL), and AI agents (Claude, ChatGPT). Coupler.io's integrations with AI agents enable natural-language queries for fast, real-time data analysis and interpretation.\n\nCoupler.io provides in-app dashboards empowered with AI Insights to quickly access key findings, trends, and recommended actions based on your data. \n\nCoupler.io is the solution for saving analytics time and moving from passive reporting to data-driven decisions. It’s a secure and reliable platform that ensures data privacy, supported by an independent audit and SOC 2 certification.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/aa6d3725-d3fe-49a1-bf72-11684a3fd7d1.png","url":"https://www.capterra.ae/software/202311/coupler-io","@type":"ListItem"},{"name":"Dataslayer","position":25,"description":"Dataslayer.ai is a comprehensive marketing analytics tool designed to empower marketers with advanced data insights. This powerful platform integrates data from a multitude of sources, such as Google Analytics, Facebook Ads, and more, into a single, cohesive dashboard. With its robust analytics capabilities, Dataslayer.ai enables marketing professionals to track campaign performance, identify trends, and gain actionable insights. The customizable reporting features allow for detailed analysis and visualization of key metrics, facilitating data-driven decision-making. By leveraging AI-driven analytics, marketers can uncover hidden patterns, optimize marketing strategies, and enhance targeting precision. Dataslayer.ai also automates data collection and reporting tasks, saving time and reducing manual errors. Its user-friendly interface ensures that marketers can easily access and interpret critical data, leading to improved marketing effectiveness and ROI.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductLogo/8db41c97-a2f7-4202-9ea7-b90e1345e381.jpeg","url":"https://www.capterra.ae/software/218756/dataslayer","@type":"ListItem"}],"@id":"https://www.capterra.ae/directory/31018/marketing-analytics/pricing/free/software#itemlist","numberOfItems":25}
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