---
description: Compare DealerCenter vs ProMax Unlimited and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare DealerCenter vs ProMax Unlimited - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Auto Dealer Software](/directory/20005/auto-dealer/software) > [DealerCenter \<span\>vs\</span\> ProMax Unlimited](https://www.capterra.ae/compare/71935/87111/dealercenter/vs/promax-unlimited)

# Compare DealerCenter vs ProMax Unlimited

Canonical: https://www.capterra.ae/compare/71935/87111/dealercenter/vs/promax-unlimited

> Detailed comparison between DealerCenter and ProMax Unlimited. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | DealerCenter | ProMax Unlimited |
| **Overall rating** | 4.9/5 | 3.9/5 |
| **Total Reviews** | 1479 | 24 |
| **Starting Price** | $99.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Phone Support, Chat | Email/Help Desk, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars |

## Best for

### DealerCenter

DealerCenter is used by independent auto dealers, buy here pay here dealerships, franchise dealerships, used car dealers, and automotive sales professionals.

### ProMax Unlimited

ProMax is fully scalable and equally suited to large franchise dealer groups and small one lot independents.

## Key features

### DealerCenter

- Buy Here, Pay Here
- Client Management
- Contact Database
- Contact Management Software
- Customer Database
- Document Management Software
- Financing Management
- Inventory Management Software
- Lead Capture Software
- Lead Management Software
- New Car Dealer
- Payment Collection
- Reminders
- Reporting/Analytics
- Sales Floor Management
- Sales Pipeline Management
- Search/Filter
- Used Car Dealer
- Website Integration

### ProMax Unlimited

- Buy Here, Pay Here
- Contact Database
- Customer Database
- Financing Management
- Inventory Management Software
- Lead Management Software
- Lease Tracking
- New Car Dealer
- Reporting/Analytics
- Sales Floor Management
- Used Car Dealer
- Website Integration

## Links

- [View DealerCenter Profile](https://www.capterra.ae/software/71935/dealercenter)
- [View ProMax Unlimited Profile](https://www.capterra.ae/software/87111/promax-unlimited)
- [View Original Comparison](https://www.capterra.ae/compare/71935/87111/dealercenter/vs/promax-unlimited)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare DealerCenter vs ProMax Unlimited - Capterra United Arab Emirates 2026","description":"Compare DealerCenter vs ProMax Unlimited and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.","url":"https://www.capterra.ae/compare/71935/87111/dealercenter/vs/promax-unlimited","about":[{"@id":"https://www.capterra.ae/software/71935/dealercenter#software"},{"@id":"https://www.capterra.ae/software/87111/promax-unlimited#software"}],"breadcrumb":{"@id":"https://www.capterra.ae/compare/71935/87111/dealercenter/vs/promax-unlimited#breadcrumblist"},"@id":"https://www.capterra.ae/compare/71935/87111/dealercenter/vs/promax-unlimited#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ae/#website"},"inLanguage":"en-AE","publisher":{"@id":"https://www.capterra.ae/#organization"}},{"name":"DealerCenter","description":"DealerCenter is a cloud-based dealer management system designed to streamline automotive dealership operations. The platform includes desking tools, deal management, finance and insurance calculations, contract management, vehicle registration, credit bureau services, payment processing, and QuickBooks integration. Dealers can submit deals to over 1,200 lenders through the system.\n\nThe inventory module provides VIN decoding, market insights, and photo and video production capabilities for sourcing, pricing, and showcasing vehicles. The CRM suite manages leads, automates communication, and tracks customer interactions while integrating third-party leads with built-in SMS, email, and video tools.\n\nDealerCenter offers portfolio management features for buy here pay here operations. Additional components include a mobile app, dealer website creation, and digital marketing services. The platform serves over 20,000 dealerships.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/74631d8e-a4e0-468e-927e-f79e04e3d909.png","url":"https://www.capterra.ae/software/71935/dealercenter","@id":"https://www.capterra.ae/software/71935/dealercenter#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ae/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":1479},"offers":{"price":"99","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios"},{"name":"ProMax Unlimited","description":"ProMax has been leading the industry in automotive software for 25 years, and offers the only complete solution for your dealership. From our award-winning Desking and CRM modules, to our industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, ILM, Dealer Websites, Direct Mail and more, ProMax","url":"https://www.capterra.ae/software/87111/promax-unlimited","@id":"https://www.capterra.ae/software/87111/promax-unlimited#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ae/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":24},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.ae/compare/71935/87111/dealercenter/vs/promax-unlimited#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Auto Dealer Software","position":2,"item":"/directory/20005/auto-dealer/software","@type":"ListItem"},{"name":"DealerCenter vs ProMax Unlimited","position":3,"item":"https://www.capterra.ae/compare/71935/87111/dealercenter/vs/promax-unlimited","@type":"ListItem"}]}]}
</script>