---
description: Compare Google Analytics 360 vs Matomo and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Google Analytics 360 vs Matomo - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Web Analytics Software](/directory/30073/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Matomo](https://www.capterra.ae/compare/177042/182627/google-analytics/vs/matomo-analytics)

# Compare Google Analytics 360 vs Matomo

Canonical: https://www.capterra.ae/compare/177042/182627/google-analytics/vs/matomo-analytics

> Detailed comparison between Google Analytics 360 and Matomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Matomo |
| **Overall rating** | 4.7/5 | 4.7/5 |
| **Total Reviews** | 8089 | 62 |
| **Starting Price** | - | $9.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software |
| **Training Software** | Webinars, Documentation, Videos | In Person, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Matomo

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

## Key features

### Google Analytics 360

- A/B Testing
- API
- Customer Database
- Customizable Dashboard
- Customizable Reports
- Dashboard Creation
- Data Capture and Transfer
- KPI Monitoring
- Keyword Tracking
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Site Search Tracking
- Time on Site Tracking

### Matomo

- A/B Testing
- API
- Customer Database
- Customizable Dashboard
- Customizable Reports
- Dashboard Creation
- Data Capture and Transfer
- KPI Monitoring
- Keyword Tracking
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Page View
- Site Search Tracking
- Time on Site Tracking

## Links

- [View Google Analytics 360 Profile](https://www.capterra.ae/software/177042/google-analytics)
- [View Matomo Profile](https://www.capterra.ae/software/182627/matomo-analytics)
- [View Original Comparison](https://www.capterra.ae/compare/177042/182627/google-analytics/vs/matomo-analytics)

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