---
description: Compare Google Analytics 360 vs Objective Platform and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Google Analytics 360 vs Objective Platform - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Web Analytics Software](/directory/30073/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Objective Platform](https://www.capterra.ae/compare/177042/1041765/google-analytics/vs/objective-platform)

# Compare Google Analytics 360 vs Objective Platform

Canonical: https://www.capterra.ae/compare/177042/1041765/google-analytics/vs/objective-platform

> Detailed comparison between Google Analytics 360 and Objective Platform. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Objective Platform |
| **Overall rating** | 4.7/5 | 4.3/5 |
| **Total Reviews** | 8089 | 6 |
| **Starting Price** | - | - |
| **Free Trial** | No | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support |
| **Training Software** | Webinars, Documentation, Videos | In Person, Live Online, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Objective Platform

Enterprise and mid-sized brands in Telco, Automotive, Utilities, Energy, FMCG, Beauty \&amp; Health, Retail, E-commerce, and Insurance seeking data-driven marketing measurement and optimisation.

## Key features

### Google Analytics 360

- A/B Testing
- Ad hoc Reporting
- Campaign Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customizable Reports
- Dashboard Software
- Data Import/Export
- Data Integration
- Data Visualization Software
- KPI Monitoring
- Marketing Reports
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Data
- Reporting & Statistics
- Search/Filter
- Third-Party Integrations

### Objective Platform

- A/B Testing
- Ad hoc Reporting
- Campaign Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customizable Reports
- Dashboard Software
- Data Import/Export
- Data Source Connectors
- Data Visualization Software
- KPI Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Reporting & Statistics
- Search/Filter
- Third-Party Integrations

## Links

- [View Google Analytics 360 Profile](https://www.capterra.ae/software/177042/google-analytics)
- [View Objective Platform Profile](https://www.capterra.ae/software/1041765/objective-platform)
- [View Original Comparison](https://www.capterra.ae/compare/177042/1041765/google-analytics/vs/objective-platform)

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