---
description: Compare Google Analytics 360 vs Zoho Marketing Plus and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Google Analytics 360 vs Zoho Marketing Plus - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Data Visualization Software](/directory/30696/data-visualization/software) > [Google Analytics 360 \<span\>vs\</span\> Zoho Marketing Plus](https://www.capterra.ae/compare/177042/1030869/google-analytics/vs/zoho-marketing-plus)

# Compare Google Analytics 360 vs Zoho Marketing Plus

Canonical: https://www.capterra.ae/compare/177042/1030869/google-analytics/vs/zoho-marketing-plus

> Detailed comparison between Google Analytics 360 and Zoho Marketing Plus. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Zoho Marketing Plus |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8089 | 8 |
| **Starting Price** | - | $25.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

### Zoho Marketing Plus

Marketing Plus is built for team of all sizes.&#10;Soloprenuers&#10;Freelancers&#10;Small and medium businesses&#10;Enterprises

## Key features

### Google Analytics 360

- A/B Testing
- Access Controls/Permissions
- Behavior Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard Software
- KPI Monitoring
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging
- Website Analytics

### Zoho Marketing Plus

- A/B Testing
- Access Controls/Permissions
- Behavior Tracking
- Collaboration Tools
- Conversion Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard Software
- KPI Monitoring
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.capterra.ae/software/177042/google-analytics)
- [View Zoho Marketing Plus Profile](https://www.capterra.ae/software/1030869/zoho-marketing-plus)
- [View Original Comparison](https://www.capterra.ae/compare/177042/1030869/google-analytics/vs/zoho-marketing-plus)

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