---
description: Compare Fullstory vs Hotjar and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Fullstory vs Hotjar - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [Fullstory \<span\>vs\</span\> Hotjar](https://www.capterra.ae/compare/153721/163516/fullstory/vs/hotjar)

# Compare Fullstory vs Hotjar

Canonical: https://www.capterra.ae/compare/153721/163516/fullstory/vs/hotjar

> Detailed comparison between Fullstory and Hotjar. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Fullstory | Hotjar |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 67 | 545 |
| **Starting Price** | - | $40.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Fullstory

Businesses of all sizes, from startups to large enterprises, across e-commerce, retail, financial services, gaming, and SaaS industries.

### Hotjar

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

## Key features

### Fullstory

- API
- Activity Tracking
- Behavior Analytics
- Conversion Rate Optimization
- Customer Activity Tracking
- Customizable Reports
- Data Analysis Tools
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- KPI Monitoring
- Monitoring
- Multi-Channel Communication
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Visitor Tracking
- Visualization

### Hotjar

- API
- Activity Tracking
- Behavior Analytics
- Conversion Rate Optimization
- Customer Activity Tracking
- Customizable Reports
- Data Analysis Tools
- Dynamic Content
- Element Analytics
- Engagement Tracking
- For Websites
- KPI Monitoring
- Monitoring
- Multi-Channel Communication
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Visitor Tracking
- Visualization

## Links

- [View Fullstory Profile](https://www.capterra.ae/software/153721/fullstory)
- [View Hotjar Profile](https://www.capterra.ae/software/163516/hotjar)
- [View Original Comparison](https://www.capterra.ae/compare/153721/163516/fullstory/vs/hotjar)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Fullstory vs Hotjar - Capterra United Arab Emirates 2026","description":"Compare Fullstory vs Hotjar and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.","url":"https://www.capterra.ae/compare/153721/163516/fullstory/vs/hotjar","about":[{"@id":"https://www.capterra.ae/software/153721/fullstory#software"},{"@id":"https://www.capterra.ae/software/163516/hotjar#software"}],"breadcrumb":{"@id":"https://www.capterra.ae/compare/153721/163516/fullstory/vs/hotjar#breadcrumblist"},"@id":"https://www.capterra.ae/compare/153721/163516/fullstory/vs/hotjar#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ae/#website"},"inLanguage":"en-AE","publisher":{"@id":"https://www.capterra.ae/#organization"}},{"name":"Fullstory","description":"Fullstory is a cloud-based behavioral data platform that automatically captures every user interaction on web and mobile apps, including clicks, taps, scrolls, and form inputs, without manual tagging or tracking setup. Businesses use it to understand how customers experience their digital products, identify friction points, and act on that data across product, engineering, marketing, and support teams.\n\nCore features include session replay, heatmaps, click and scroll maps, conversion funnels with revenue opportunity identification, advanced user segmentation, and frustration signal detection. Teams can also create in-app guides, product tours, and surveys. Behavioral data can be streamed or exported to cloud data warehouses like Snowflake and Google BigQuery.\n\nFullstory suits businesses of all sizes, from startups to large enterprises, across e-commerce, financial services, gaming, and SaaS industries.","image":"https://images.g2crowd.com/display-layer-screenshots/13836/6e975f84f42764960450c4f2ee2a52220c433a68c80ffafc722933b6acb62072.png","url":"https://www.capterra.ae/software/153721/fullstory","@id":"https://www.capterra.ae/software/153721/fullstory#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ae/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"operatingSystem":"Cloud"},{"name":"Hotjar","description":"Hotjar is a website analytics and user behavior tracking software that provides visual insights into online interactions. The platform offers heatmaps displaying where visitors click and scroll, session recordings that capture navigation patterns, surveys for collecting direct feedback, and feedback widgets for gathering real-time input from users.\n\nHotjar combines quantitative data with qualitative insights, helping identify friction points and inform decisions to enhance user experience. The system integrates with tools like Google Analytics and Zapier to streamline workflows. The platform features a user-friendly interface that makes it straightforward to understand website performance and visitor behavior. Hotjar provides businesses with comprehensive tools to visualize and analyze how people interact with their websites.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6503bf02-c905-43d4-a1a1-54a5f4d8c47d.png","url":"https://www.capterra.ae/software/163516/hotjar","@id":"https://www.capterra.ae/software/163516/hotjar#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ae/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":545},"offers":{"price":"40","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ae/compare/153721/163516/fullstory/vs/hotjar#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Heatmap Software","position":2,"item":"/directory/30977/heatmap/software","@type":"ListItem"},{"name":"Fullstory vs Hotjar","position":3,"item":"https://www.capterra.ae/compare/153721/163516/fullstory/vs/hotjar","@type":"ListItem"}]}]}
</script>