---
description: Compare Fullstory vs VWO Insights and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Fullstory vs VWO Insights - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools Software](/directory/31537/customer-journey-mapping-tools/software) > [Fullstory \<span\>vs\</span\> VWO Insights](https://www.capterra.ae/compare/153721/1008353/fullstory/vs/vwo)

# Compare Fullstory vs VWO Insights

Canonical: https://www.capterra.ae/compare/153721/1008353/fullstory/vs/vwo

> Detailed comparison between Fullstory and VWO Insights. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Fullstory | VWO Insights |
| **Overall rating** | 4.6/5 | 5.0/5 |
| **Total Reviews** | 67 | 1 |
| **Starting Price** | - | $169.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### VWO Insights

It is best suited for teams in Marketing, Product Managers, UX, Growth, and Analytics.

## Key features

### Fullstory

- API
- Access Controls/Permissions
- Behavior Tracking
- Behavioral Analytics
- Conversion Rate Optimization
- Customer Activity Tracking
- Customer Segmentation
- Customizable Reports
- Dynamic Content
- Engagement Tracking
- Form Analytics
- Heatmaps
- Interactive Reports
- Mobile Access
- Real-Time Analytics
- Reporting & Statistics
- Session Recording
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting

### VWO Insights

- API
- Access Controls/Permissions
- Behavior Tracking
- Behavioral Analytics
- Conversion Rate Optimization
- Customer Activity Tracking
- Customer Segmentation
- Customizable Reports
- Dynamic Content
- Engagement Tracking
- Form Analytics
- Heatmaps
- Interactive Reports
- Mobile Access
- Real-Time Analytics
- Reporting & Statistics
- Session Recording
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting

## Links

- [View Fullstory Profile](https://www.capterra.ae/software/153721/fullstory)
- [View VWO Insights Profile](https://www.capterra.ae/software/1008353/vwo)
- [View Original Comparison](https://www.capterra.ae/compare/153721/1008353/fullstory/vs/vwo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Compare Fullstory vs VWO Insights - Capterra United Arab Emirates 2026","description":"Compare Fullstory vs VWO Insights and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.","url":"https://www.capterra.ae/compare/153721/1008353/fullstory/vs/vwo","about":[{"@id":"https://www.capterra.ae/software/153721/fullstory#software"},{"@id":"https://www.capterra.ae/software/1008353/vwo#software"}],"breadcrumb":{"@id":"https://www.capterra.ae/compare/153721/1008353/fullstory/vs/vwo#breadcrumblist"},"@id":"https://www.capterra.ae/compare/153721/1008353/fullstory/vs/vwo#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ae/#website"},"publisher":{"@id":"https://www.capterra.ae/#organization"},"inLanguage":"en-AE"},{"name":"Fullstory","description":"Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.\n\nFrom proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data and agentic AI provide deeper and more immediately actionable insights beyond conventional web and product analytics. \n\nFullstory automatically collects, structures, and enriches behavioral data from digital activities like what users play and pause, what they copy and paste, where they zoom in &amp; out, what apps are in use, and translates those behaviors into actions, insights, and recommendations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fd78fd33-a403-4769-92be-6ac93355b3af.png","url":"https://www.capterra.ae/software/153721/fullstory","@id":"https://www.capterra.ae/software/153721/fullstory#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ae/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"VWO Insights","description":"VWO Insights - Web allows companies to step into the visitors shoes with Session Recordings, Visualize visitor behavior with Heatmaps, uncover visitor hesitations with On-page surveys, and know why visitors abandon forms using Form Analytics.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cd1839cc-a761-49db-9717-a3ad7a15348d.png","url":"https://www.capterra.ae/software/1008353/vwo","@id":"https://www.capterra.ae/software/1008353/vwo#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ae/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":1},"offers":{"price":"169","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ae/compare/153721/1008353/fullstory/vs/vwo#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Journey Mapping Tools Software","position":2,"item":"/directory/31537/customer-journey-mapping-tools/software","@type":"ListItem"},{"name":"Fullstory vs VWO Insights","position":3,"item":"https://www.capterra.ae/compare/153721/1008353/fullstory/vs/vwo","@type":"ListItem"}]}]}
</script>
