---
description: Compare AB Tasty vs Google Optimize and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare AB Tasty vs Google Optimize - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [AB Testing Software](/directory/30896/ab-testing/software) > [AB Tasty \<span\>vs\</span\> Google Optimize](https://www.capterra.ae/compare/141801/1025309/ab-tasty/vs/google-optimize)

# Compare AB Tasty vs Google Optimize

Canonical: https://www.capterra.ae/compare/141801/1025309/ab-tasty/vs/google-optimize

> Detailed comparison between AB Tasty and Google Optimize. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | AB Tasty | Google Optimize |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 11 | 16 |
| **Starting Price** | €15,000.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Best for

### AB Tasty

AB Tasty is trusted by 900+ enterprises across many industries. Some of our awesome clients include L'Oreal, Sephora, Ashley Homestore, LUSH Cosmetics, Panasonic, Clarins, and Eurosport.

### Google Optimize

Google Optimize is for all business users with websites. Suitable for all online businesses, including digital retailers, virtual service providers, marketers, and other traditional web enterprises.

## Key features

### AB Tasty

- A/B Testing
- Audience Targeting
- Behavioral Targeting
- Campaign Segmentation
- Conversion Rate Optimization
- Conversion Tracking
- Geotargeting
- Keyword Tracking
- Multivariate Testing
- Performance Metrics
- Referral Tracking
- Site Search Tracking
- Split Testing
- Statistical Analysis Software
- Surveys & Feedback
- Visual Editor
- Website Personalization

### Google Optimize

- A/B Testing
- Audience Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Engagement Tracking
- Geotargeting
- Multivariate Testing
- Real-Time Data
- Reporting/Analytics
- Split Testing
- Statistical Analysis Software
- Visual Editor

## Links

- [View AB Tasty Profile](https://www.capterra.ae/software/141801/ab-tasty)
- [View Google Optimize Profile](https://www.capterra.ae/software/1025309/google-optimize)
- [View Original Comparison](https://www.capterra.ae/compare/141801/1025309/ab-tasty/vs/google-optimize)

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