---
description: Compare Dealertrack DMS vs 1st Pencil and other vendors. Get features, price, and user reviews at a glance with detailed information about trial versions, customer support, and product features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Compare Dealertrack DMS vs 1st Pencil - Capterra United Arab Emirates 2026
---

Breadcrumb: [Home](/) > [Auto Dealer Software](/directory/20005/auto-dealer/software) > [Dealertrack DMS \<span\>vs\</span\> 1st Pencil](https://www.capterra.ae/compare/100994/133195/dealertrack-dms/vs/1st-pencil)

# Compare Dealertrack DMS vs 1st Pencil

Canonical: https://www.capterra.ae/compare/100994/133195/dealertrack-dms/vs/1st-pencil

> Detailed comparison between Dealertrack DMS and 1st Pencil. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Dealertrack DMS | 1st Pencil |
| **Overall rating** | 4.4/5 | 5.0/5 |
| **Total Reviews** | 116 | 1 |
| **Starting Price** | - | $795.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | - |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Best for

### Dealertrack DMS

Web-based auto-dealer solution for franchised automotive dealerships which helps optimize operational efficiencies, drive smarter business decisions, improve flexibility to meet unique needs and more.

### 1st Pencil

Automobile and Motorcycle Dealerships

## Key features

### Dealertrack DMS

- API
- Contact Database
- Customer Database
- Customer History
- Customizable Reports
- Document Management Software
- Financing Management
- Inventory Management Software
- Inventory Tracking
- Lease Tracking
- New Car Dealer
- Payment Collection
- Performance Metrics
- Price/Margin Management
- Real-Time Reporting
- Reporting/Analytics
- Sales Floor Management
- Stock Management
- Used Car Dealer
- Website Integration

### 1st Pencil

- Financing Management
- Inventory Management Software
- Lease Tracking
- New Car Dealer
- Sales Floor Management
- Used Car Dealer

## Links

- [View Dealertrack DMS Profile](https://www.capterra.ae/software/100994/dealertrack-dms)
- [View 1st Pencil Profile](https://www.capterra.ae/software/133195/1st-pencil)
- [View Original Comparison](https://www.capterra.ae/compare/100994/133195/dealertrack-dms/vs/1st-pencil)

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